I just went down a bit of a scroll rabbit hole in some communities and… yeah. I nearly cried.
In that quiet, lump in throat, kinda heavy way where you realise how much potential there is… and how much of it is getting lost.
Same posts. Same words. Same surface-level stuff. Lots of noise, not much depth.
And it made me really totes sad, because being human, being messy, telling our stories, that never stops mattering.
This Loom is me saying that out loud.
The MESSY MIDDLE.
The uncomfortable AF bits.
The stuff we usually wait to share until it’s proper and neat
And this is exactly why I created THE BACKROOM. (We have a one time on 7 day FREE trial running right now btw) A space to talk about the messy middle out loud, without needing it to be perfect.
If you’ve ever felt that “something’s missing” feeling in online spaces… I think this will land.
WOOP 🙌