Myron Rolle has a book titled the 2% Way! It highlights how you don’t have to make immediate monumental changes to see results. You just need to get 2% better each day. How are you going to get 2% better today? Highly suggest reading it btw!

I’ve been recording new videos and building downloadable tools for CEO Foundations around prioritization and measurement. (This is a private community for those founders ready to transition from Technician -> CEO) But, as I worked through some of it, I realized this could be useful to many of you. Outcomes = the goals we set for whatever we want to achieve (in business, life, etc) Priorities = those activities we focus on to realize our outcomes Both can be measured and measuring will help us identify what works and what doesn't (working smarter means doing more of what works and less of what doesn't). Outcomes are measured by lagging indicators = Ie. revenue, gross margin, churn/retention, etc. Priorities are measured by leading indicators = # of sales calls books, close rate, social media engagement, etc. How you move the needle on your business is through clearly defining the outcomes you want to create and the priorities to make it happen...and then measuring the results. If our priorities for the month don't produce positive results in our leading indicators, we aren't likely to see positive results in our lagging ones either. So, it's time to pivot and change. This doesn't mean we change quickly or start making use of spaghetti noodle strategies. It means we make strategic shifts to find what works. This is how CEO's operate. This is how you start to work smarter, not harder. And it's one of the most difficult things to do when you are drinking by a fire hose as a start up founder OR as the technician ready to shift into the role of CEO. So, what outcome are you focused on for the rest of this quarter? What activities are you prioritizing to get you there? And how are you tracking both?

Hey everyone, I've been here for a few months but I've just been making excuses I guess, finally started and went through the classroom, filled out the vision section, would love your thoughts

Philip and I met in a workshop on how to craft your differentiation statement about a year or so ago. And honestly? It was one of the most useful workshops I’ve done in a long time — because it mirrors my fundamental beliefs about client experience. (Want to learn more on that: Watch this video about Your $1M+ CX) During the call, we figured out that at the heart of what we offered, our services weren't all that different. But, in a later call we discovered our ICP's were different and how we delivered was different. That got parked in our differentiation statements. Most people don't spend a lot of time developing out their client experience intentionally. It's done on the fly or based on what's easiest for them in delivery. But, your CX should be focused on what sets you apart and what your clients actually need and want. And all of that should be rooted in your differentiation statement. In this crowded market, filled with more AI-led knowledge than actual experience, your differentiation statement is the real reason someone chooses you in a crowded marketplace. It’s the line in the sand that says: “This is what we believe.” “This is how we work.” “This is what you’ll get here that you won’t get somewhere else.” Here is how you can craft your differentiation statement (step-by-step): ➡️ Step 1: What do you want to be known for? Ask: 1. When clients describe working with me, what do I want them to say without prompting? 2. What belief or philosophy shows up in how I make decisions? 3. What do I consistently notice or solve that others miss? ➡️Step 2: How does that uniquely benefit your clients? This is where most people jump too fast. Instead of: 1. “I help founders with systems” It becomes: “I help founders design businesses that give them back 10–20 hours a week without sacrificing client experience.” The benefit must answer: 1. What friction disappears? 2. What becomes easier or faster? 3. What emotional relief do they get?

What are you hoping to gain from this group?