A lot of very smart people set goals that look like this: - $100k/month MRR - $5M annual revenue - 42% gross margin These are 100% performance metrics worth tracking...but they shouldn’t be how you define your main goal. When you make the metric the main goal, you risk driving the wrong kind of performance. You’ll sign the wrong clients. (Sales for sales sake) You’ll sacrifice the wrong parts of your service just to save a dime. (Failure to define, productize and systemize your CX) Often, you’ll end up inadvertently rewarding the wrong types of behaviors. Metrics are useful, but they measure progress, not purpose. If your goal is to create freedom, elevate your business or your client experience, and lean into the role of CEO (not just doer of all the things), then the focus has to be on the outcome you actually want to create — not just the number that measures it. Real growth isn’t about doing more. It’s about doing the right things better. So, how do you define your “main thing”? P.S. I've got something big coming to help you reach those goals... and get you out of what my husband and I call the 'Bathroom to Boardroom' phase.

Yesterday, @Mindy Molein posted in her community asking 'What's up with Tuesdays?' and it got me thinking...I'll share how I intentionally design my calendar/week. I schedule my Tuesday's with back to back calls (mostly clients, some networking/relationship building). 50 minutes each (so I can get 10 minutes to stretch and reset). And I record using Fathom. This lets me be present in the conversation and go back later to review it. (Fathom is free to start!) I do this intentionally. A mid-day call doesn't just derail your big thinking for the 30 mins to 1 hour you commit to the call. It derails it for appx 27 mins before and after. It disrupts any chance you had at a flow state and your ability to get things done. Yesterday was Tuesday and I had 7 hours of calls 🤯 At the end, something else showed up for me. 4 of the 5 clients I spoke with prefer to be outside over being in front of the computer. There is nothing wrong with this and I love that they are so clear in it. But, if that is the preference, then we have to intentionally design your business to allow for it. Your $1M+ Ideal Role. It's entirely possible, it just requires a design. So - happy day after Tuesday! Do you time block or set your schedule in a way that allows you to find the 'flow' state when needed? Or is it a free-for-all on the calendar? P.S. Some of you may not know that I travel full-time with my family. I absolutely work more than 40 hours per week - but it is on my own terms. An intentional calendar is all part of the plan. My kids, who are homeschooled, do all of their extra-curriculars on Tuesdays via Outschool 🙂

I'd just love to learn more about the people that are here... 💕 What's the main reason you started your business? Or if you're just starting out - what's your why? If you're comfortable with it, drop it in the comments. ⬇️

A couple of weeks ago, we worked on our Differentiation Statement in the the co-working session and it's something we'll do again in the future. I also call this the CX Mission Statement. Why? Because there are really only two ways to set yourself apart from your competition: 1.) Differentiation 2.) Cost Leadership (This doesn't mean pricing yourself lower than everyone else. This is in reference to having better processes such that your costs to produce/perform are lower. ) Can you succeed without differentiation? Absolutely. But, you'll often find yourself answering questions about price. (Price convos show up when your customers/clients experience misalignment to value.) Now - there are three main ways to differentiate yourself in the marketplace: 1.) Branding 2.) Product 3.) Process This is where your $1M+ Client Experience plays a critical role in your strategy. Once we know this, we can build out your productized services, pricing model, brand brief and the 90-day strategy to set you apart in the marketplace. Then, we can map out the client journey that will play a critical role in the development of your business (including building that funnel to get clients in the door and paying for the value you're providing). Now - one critical piece that most founders skip is that you have to test everything out and conduct some market research. Here's how you can do it: 1) If you're established and have clients - ask them their thoughts or offer a free trial. Feedback over revenue in the early stages. 2) If you're new - then find a select few people to do a free trial in exchange for feedback and a testimonial. Here you'll gain some very valuable insights and proof. Once these are complete, you can refine and go forward full force. Got questions? Ask them below, DM me or come to the next co-working session. P.S. I've got something big in the pipeline to better help you with this. There are big changes coming to the community 🙌🔥 P.S.S. In the attached video, I walk through why CX and mapping your client journey is so important. Watch it when you're ready. 😊

Okay...who’s guilty of spaghetti noodle strategies? (If I could ask for a show of hands - I would!) Spaghetti noodle strategies happen when you’re chasing the wrong thing. (Think throwing spaghetti noodles against a wall to see what sticks. This is different than evolving and figuring out what works for you and your clients.) These types of things usually show up when short-term income becomes the priority over long-term goals. And I get it! We all have to eat (but not the noodles off the floor). Here’s the problem: When you focus on the wrong destination, you’ll usually end up taking the wrong journey. Your one main outcome should always tie back to your $1M+ Destinations that you define in the business plan here — your vision, your role, your client experience, and your metrics. That’s your guiding compass for how you'll move forward and make decisions in the future. Once that’s clear, building your $1M+ Roadmap becomes simple. So here’s your challenge this week 👇 💭 What’s the ONE outcome you’re committed to seeing through, no matter what distractions pop up? Comment below. (True story: It wasn't too long ago I was working with a founder doing over $5M in revenue and his primary goal was to get to $10M in the next two years. He defined his vision solely based on revenue and then was surprised when churn rates hit 18%. High churn leads to low margins because it is 5-7x more expensive to replace clients than to keep them. Low margins mean you work harder - in this case, he had to step in for sales which was not his Ideal Role. We're not here to work harder. Don't skip on defining ALL destinations. 😊) P.S. And if you want a little help - join one of the upcoming co-working sessions or this month's masterclass for some support!