Hey everyone, I've been here for a few months but I've just been making excuses I guess, finally started and went through the classroom, filled out the vision section, would love your thoughts

Philip and I met in a workshop on how to craft your differentiation statement about a year or so ago. And honestly? It was one of the most useful workshops I’ve done in a long time — because it mirrors my fundamental beliefs about client experience. (Want to learn more on that: Watch this video about Your $1M+ CX) During the call, we figured out that at the heart of what we offered, our services weren't all that different. But, in a later call we discovered our ICP's were different and how we delivered was different. That got parked in our differentiation statements. Most people don't spend a lot of time developing out their client experience intentionally. It's done on the fly or based on what's easiest for them in delivery. But, your CX should be focused on what sets you apart and what your clients actually need and want. And all of that should be rooted in your differentiation statement. In this crowded market, filled with more AI-led knowledge than actual experience, your differentiation statement is the real reason someone chooses you in a crowded marketplace. It’s the line in the sand that says: “This is what we believe.” “This is how we work.” “This is what you’ll get here that you won’t get somewhere else.” Here is how you can craft your differentiation statement (step-by-step): ➡️ Step 1: What do you want to be known for? Ask: 1. When clients describe working with me, what do I want them to say without prompting? 2. What belief or philosophy shows up in how I make decisions? 3. What do I consistently notice or solve that others miss? ➡️Step 2: How does that uniquely benefit your clients? This is where most people jump too fast. Instead of: 1. “I help founders with systems” It becomes: “I help founders design businesses that give them back 10–20 hours a week without sacrificing client experience.” The benefit must answer: 1. What friction disappears? 2. What becomes easier or faster? 3. What emotional relief do they get?

What are you hoping to gain from this group?

What are some of your favorite books? They don't have to be business books. Just general good reads you've enjoyed. I'm always interested in updating my list. I've been all in on a lot of biographies amidst our travels, but I'm open (I don't want any business books this year, but someone in here might be looking).

February is quickly approaching... And many of you are locked down for a snow day. ❄️ So, take a few minutes today to journal and jot down: - What outcome are you most committed to in February? - And how will you make it happen? Share your thoughts below and offer support to everyone else who shares!