Differentiate to Elevate · Your $1M+ Business Plan

Differentiate to Elevate

A couple of weeks ago, we worked on our Differentiation Statement in the the co-working session and it's something we'll do again in the future. I also call this the CX Mission Statement.

Why? Because there are really only two ways to set yourself apart from your competition:

1.) Differentiation

2.) Cost Leadership (This doesn't mean pricing yourself lower than everyone else. This is in reference to having better processes such that your costs to produce/perform are lower. )

Can you succeed without differentiation? Absolutely. But, you'll often find yourself answering questions about price. (Price convos show up when your customers/clients experience misalignment to value.)

Now - there are three main ways to differentiate yourself in the marketplace:

1.) Branding

2.) Product

3.) Process

This is where your $1M+ Client Experience plays a critical role in your strategy.

Once we know this, we can build out your productized services, pricing model, brand brief and the 90-day strategy to set you apart in the marketplace.

Then, we can map out the client journey that will play a critical role in the development of your business (including building that funnel to get clients in the door and paying for the value you're providing).

Now - one critical piece that most founders skip is that you have to test everything out and conduct some market research.

Here's how you can do it:

1) If you're established and have clients - ask them their thoughts or offer a free trial. Feedback over revenue in the early stages.

2) If you're new - then find a select few people to do a free trial in exchange for feedback and a testimonial. Here you'll gain some very valuable insights and proof.

Once these are complete, you can refine and go forward full force.

Got questions? Ask them below, DM me or come to the next co-working session.

P.S. I've got something big in the pipeline to better help you with this. There are big changes coming to the community 🙌🔥

P.S.S. In the attached video, I walk through why CX and mapping your client journey is so important. Watch it when you're ready. 😊

0 comments