Defining Your Main Goal · Your $1M+ Business Plan

Defining Your Main Goal

A lot of very smart people set goals that look like this:

$100k/month MRR
$5M annual revenue
42% gross margin

These are 100% performance metrics worth tracking...but they shouldn’t be how you define your main goal. When you make the metric the main goal, you risk driving the wrong kind of performance.

You’ll sign the wrong clients. (Sales for sales sake)

You’ll sacrifice the wrong parts of your service just to save a dime. (Failure to define, productize and systemize your CX)

Often, you’ll end up inadvertently rewarding the wrong types of behaviors.

Metrics are useful, but they measure progress, not purpose.

If your goal is to create freedom, elevate your business or your client experience, and lean into the role of CEO (not just doer of all the things), then the focus has to be on the outcome you actually want to create — not just the number that measures it.

Real growth isn’t about doing more. It’s about doing the right things better.

So, how do you define your “main thing”?

P.S. I've got something big coming to help you reach those goals... and get you out of what my husband and I call the 'Bathroom to Boardroom' phase.

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