2d (edited) • Coaching
NYN Challenge Day 11 - Price it Right
Day 11 – Mastering Your Pricing 💰 (Money Mirrors Mindset)
Up to now, you’ve done the WORK.
You’ve niched down.
You’ve built an offer (at least in theory).
You’ve practiced pitching it.
Now we tackle the part that exposes everything… PRICING.
Let’s be honest: financial talks reveals fear.
The Numbers don’t lie. Money mirrors mindset.
This isn’t about what people will buy.
It’s about what you believe you’re worth and what you’re bold enough to publish.
At Max Potential, we teach two non-negotiables:
1️⃣ Always Have a
Take-Home Version
If you deliver value in person, onsite, or on stage, there should be a take-home version:
- A workbook
- A course
- A guide
- A coaching pathway
This extends impact and income. No fries without a container. 🍟
2️⃣ Price in Three Tiers (Small. Medium. Large.)
Think like the marketplace already does.
Your offers should live in one of three lanes:
- Small Problems → DIY (Do It Yourself)
- Medium Problems → DWY (Done With You)
- Large Problems → DFY (Done For You)
Same solution.
Different levels of access, convenience, and proximity.
More convenience = higher price.
More access = higher price.
More speed = higher price.
The goal is to have a 3 products that you offer on repeat until you reach for your first mid 6 figures or 7figures instead of new products often. It cost to much to have to constantly create new marketing and new products… that time should be used serving others with what you have and scaling your volume and moving a client thru your tiers
🔥 Today’s PLAY:
- Identify one offer you already have (or are building)
- Decide where it fits: Small, Medium, or Large
- Then ask: What’s the next tier up?
OR
- BE A PLAYMAKER and list the name and price of your MAIN offers in all 3 categories!
Drop in the comments:
👉 Your offer
👉 Which tier it fits
👉 And where you’re stretching your pricing belief today
Remember: pricing isn’t pressure… it’s positioning.
Now… MAKE A PLAY 🎯
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NYN Challenge Day 11 - Price it Right
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