Today we start with the first be in mind… In my book on Speaking and how to launch a profitable speaking business, “Max The Mic”, on page 62 I strongly suggest that you prepare your message to be delivered in multiple time frames.
If you begin with this in mind, you will prepare what is essential and eliminate all of the fluff.
I train speakers and some often overlook the opportunity to have 2-5 minutes to speak because it seems to short. However, I’m telling you from experience that 2-5 minutes can change your life.
I once travelled all the way from VA to New Mexico to speak for 2 minutes as an opener for my speaking coach Jeremy Anderson who was the 45 minute keynote speaker. From that 2 minutes I was invited to speak at 6 other engagements totaling over $35K in income! Not flexing just sharing that planning your end at the beginning matter.
I’m actually sitting in a community breakfast right now for the new Attorney General of VA, Jay Jones and notice on the program that at this professions event there are 5 remarks being made that are 2-5 minutes each. This is a norm and I want you to prepare… but how?
Today you start by writing a 1 sentence thesis of your entire talk.
“When you learn to stop fighting your delay and start extracting purpose from it, what felt like a setback becomes the very system that launches you into your next level.”
Why this works at every length
- 45 min: Unpack delay, resistance, purpose, process, systems, and next level with stories, scripture, frameworks, and exercises.
- 30 min: Focus on delay → purpose → launch with 3 main movements.
- 15 min: One core story + one teaching point + one takeaway.
- 10 min: One story, one truth, one challenge.
- 5 min: One metaphor (delay as training ground) + one action step.
- 2 min: A powerful statement + a single call to action.
Make a play today and write in the comments your 1 sentence thesis statement of your keynote