12d (edited) • Coaching
Day 15 - USP + Big Promise = Stand Out
Day 15 – Stand Out with Your USP & Big Promise
Today’s Goal:
Craft your Unique Selling Proposition (USP) and write a Big Promise Statement that makes you stand out in your niche.
My Coaching Advice:
Now that you’ve narrowed down your VIP and defined your niche, it’s time to separate yourself from the noise. The marketplace is crowded — but your USP (Unique Selling Proposition) is what makes you the obvious choice for your client.
Your USP answers:
- Why should your VIP choose YOU over someone else?
- What do you do differently or better?
- What transformation do you deliver that others can’t?
👉 Example: Instead of saying “I’m a health coach” (generic), you say “I help busy moms lose 20 pounds without giving up their favorite foods.” That’s unique, specific, and speaks directly to your VIP.
Along with your USP, you need a Big Promise Statement. This is the bold, clear outcome you help clients achieve — and it grabs attention because it has three parts:
- The Goal – What result will your client get?
- The Shock Statement – What makes your promise exciting, different, or counterintuitive?
- The Milestone – How quickly or by what process will they achieve it?
👉 Example:
“I help new coaches sign their first 3 paying clients (GOAL) without needing a big social media following (SHOCK) in the next 60 days (MILESTONE).”
Practical Exercise:
📝 Your USP + Big Promise
- Write down your USP in one sentence: “I help [WHO] achieve [WHAT] by [HOW].”
- Write your Big Promise Statement using the 3 parts (Goal, Shock, Milestone).
- Say it out loud and ask: Would my VIP immediately pay attention if they heard this?
Call to Action:
Post your USP or Big Promise Statement in the group today — let us celebrate your clarity and power!
Affirmation of the Day:
“I stand out in my niche with a clear promise that inspires my VIPs to take action with me.”
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Day 15 - USP + Big Promise = Stand Out
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