Ever push off at the top of a funnel… and go nowhere? At a waterpark, you see people flying down the slide — laughing, screaming, having a blast. So you seat yourself at the top, and push off… But nothing happens. No water. No movement. Just an awkward moment and a stuck feeling. That’s what it’s like when you copy someone else’s funnel. Same layout. Same lead magnet. Same “high-converting” hook. But when you launch it cold… crickets. What you didn’t see is what came before the slide. They climbed ten flights of stairs. They showed up online for weeks. Posted content. Shared stories. Had conversations. They built trust long before they made the offer. But if you found yourself stuck, then it's probably because you skipped that. You took the high-speed elevator straight to the top. And the slide was dry. The funnel isn’t broken. You just skipped the part that gives it momentum. In marketing — just like in waterparks — you’ve got to earn the ride. 👉 Curious — what are you doing to “prime the slide” before you pitch?

Hey everyone! 👋 Even with all the AI tools we have now to nail our avatar's psychographics, it's still really tough to know what our audience will actually want - and even tougher to predict what they'll click through to. I've noticed this challenge coming up a lot lately. We can create detailed customer personas and think we've got it all figured out, but then we launch a lead magnet and... the response isn't quite what we hoped for. Here's what I've learned: there's often a gap between what we think will resonate and what actually does. Even when we understand our audience deeply, the specific language, angle, or positioning that gets them to take action can be surprisingly different from what we expect. So instead of leaving it to chance, let me share a simple testing method I use to validate lead magnet ideas before I build them. The Click Testing Method The concept is dead simple: create multiple versions of your lead magnet idea and see which one people actually want to click on. We're not asking them to fill out surveys or tell us what they think - we're watching what they actually DO. Here's how it works: Step 1: Create Your Test Variations - Take your lead magnet concept and create 9-12 different ways to position it - Focus on different pain points, different outcomes, or different angles - Keep it simple - just text on colored backgrounds (I use Canva) - Examples: "5 Email Templates That Get Responses" vs "Stop Getting Ignored: Email Scripts That Actually Work" vs "The Email Formula Top Sales Reps Use" Step 2: Set Up Your Test - Run these as simple Facebook/Meta ads driving to a landing page - Use a $30/day budget split across all variations (you most likely won't spend anywhere near that much - I never have) - Target your ideal audience (but keep it broad enough to get data) - Let each variation get about 400 impressions Step 3: Look for the Winners - You want a click-through rate of at least 2.5% - Cost per click should be under $0.40 - The variations that hit both metrics are your winners

Serious question: What's your ideal client's name? If you don't really have one, then.... STOP. Drop everything. Don't create another piece of content, don't run another ad, don't write another email until you fix this. Because whatever you're doing right now? It's not as good as it could be. Not even close. 😬 Look, I get it. Years ago, I would've rolled my eyes at this too. "Just give them a name? What is this, creative writing class?" But here's the thing... AI changed everything. Meet my avatar: Alex Taylor 👋 Alex isn't just "a 37-year-old small business owner who drinks oat milk lattes" (though they probably do 😂). Alex is dealing with: - Posting content daily but getting crickets 🦗 - Feeling like every marketing "guru" speaks a different language - Secretly wondering if they're just not cut out for this business thing - Dreaming of the day someone says "I saw your post — let's work together!" Now here's where the magic happens... When I sit down to create content, I don't start with: "Hey everyone! Here's a tip for small business owners..." I start with: "ChatGPT, keeping Alex Taylor's psychographic profile in mind, give me 5 lead magnet ideas they'd find valuable." And boom 💥 — AI becomes my co-pilot instead of my replacement. Instead of generic "business tips," I get ideas that speak directly to Alex's late-night worries and secret dreams. The difference? I'm not creating content for "everyone." I'm creating it for someone. And that someone has a name, a story, and very specific problems I can solve. This isn't optional anymore. If you're still creating content for "small business owners" or "coaches" or "entrepreneurs" — you're basically throwing darts blindfolded and hoping something sticks. Your competition? They're talking to Alex by name. And Alex is listening to them, not you. Your turn: Drop your avatar's name in the comments below! Don't have one yet? No judgment — just pick a name that feels right and start building their story (hint... ChatGPT is a great helper here too!)

So you finally got your video ad ready. You upload it to Facebook. You pick your audience. You set your budget. And then you let Facebook decide where to place it. Because of course, Facebook knows best, right? Yeah… about that. Here’s what Facebook actually hears when you give it control of placements: "Maximize my impressions at the lowest cost possible." Which sounds great… until you remember where those ads are going to show up. 🔸 Your video ad shows up in Facebook Marketplace…They don't see any of your ad copy. They have no idea what you're offering. And all they really want at that moment is an affordable boat trailer. But it's still a "cheap" impression you just paid for. 🔸 Or my personal favourite — your ad interrupts a Reel. Your carefully crafted video — maybe 60 seconds long — gets shoved into a Reel placement where Facebook only shows the first 30 seconds. So right as you’re getting to your call to action… boom — your ad cuts off. The person watching? Furious that you interrupted their Jimmy Kimmel video making fun of you know who. And even if by some miracle they wanted to take action, there’s no clear button to click — they just want their Reel back. And yet… this is where I'm seeing many of the Facebook Ad "experts" running their own ads. The same people selling courses on how to run "high-converting" campaigns are literally teaching ad strategy while demonstrating they don't understand how placements work. If your guru’s ad is cutting off mid-sentence inside a Reel, maybe… just maybe… you shouldn't follow their blueprint. This is why manual placements matter. 👉 Strip out the junk placements. 👉 Prioritize feeds where people can actually watch your whole video AND click. 👉 Control where your money goes, instead of letting Facebook “optimize” you into oblivion. Yes — you’ll pay slightly more per impression. But you’ll actually reach humans who can watch your full message and do something about it. Which is kind of the point, right? 😅 End rant. Carry on. Now go check your placements before Facebook turns your next ad into a glorified intermission for cat videos.

I just wanted to share how I'm using Chat GPT and Claude.ai for script writing. I've been using AI for over a year now and have used it to write hundreds of scripts, emails, and offers: What I've found is AI is a fantastic collaborator. But it’s a terrible ghostwriter. Here’s what I mean: - AI can help you brainstorm. - AI can help you structure your ideas. - AI can even give you decent drafts to react to. But here’s where most people go wrong: They copy-paste what AI gives them — and wonder why it sounds generic, preachy, or flat. Have you noticed sometimes the longest sentence in your script is 4 words? Do you ever speak like that? AI writes for “everyone.” You need to write for someone in particular (example in a second). 👉 Here’s where you come in. - You have to coach AI on your voice. - You have to inject your personality, your empathy, and your real-world nuance. - You have to read it back and ask: Would I actually say it this way if I was sitting across from a real person? For example: I was scripting a video this morning. AI gave me a technically solid draft — but it sounded like I was preaching to an audience of thousands. What I wanted was a conversation with ONE person and so I stopped and told it that "this version sounds like I am preaching from a stage, I want it to sound like I'm speaking to a friend across the table". Its rewrite was 10x better. AI can get you 80% of the way there. But resonance? That last 20% is where your voice matters. Use AI as your co-pilot, not your substitute. That’s how you end up with content that connects — and actually converts. Hope that helps a few people here who are playing with AI for their content creation!