Jun 23 • Provide Value
⚠️ PSA for Anyone Running Facebook Video Ads ⚠️(AKA: “Why You Need to Take the Wheel… Because Facebook’s Drunk Driving Your Budget.”)
So you finally got your video ad ready. You upload it to Facebook. You pick your audience. You set your budget. And then you let Facebook decide where to place it. Because of course, Facebook knows best, right?
Yeah… about that.
Here’s what Facebook actually hears when you give it control of placements: "Maximize my impressions at the lowest cost possible."
Which sounds great… until you remember where those ads are going to show up.
🔸 Your video ad shows up in Facebook Marketplace…They don't see any of your ad copy. They have no idea what you're offering. And all they really want at that moment is an affordable boat trailer. But it's still a "cheap" impression you just paid for.
🔸 Or my personal favourite — your ad interrupts a Reel. Your carefully crafted video — maybe 60 seconds long — gets shoved into a Reel placement where Facebook only shows the first 30 seconds. So right as you’re getting to your call to action… boom — your ad cuts off. The person watching? Furious that you interrupted their Jimmy Kimmel video making fun of you know who. And even if by some miracle they wanted to take action, there’s no clear button to click — they just want their Reel back.
And yet… this is where I'm seeing many of the Facebook Ad "experts" running their own ads. The same people selling courses on how to run "high-converting" campaigns are literally teaching ad strategy while demonstrating they don't understand how placements work. If your guru’s ad is cutting off mid-sentence inside a Reel, maybe… just maybe… you shouldn't follow their blueprint.
This is why manual placements matter.
👉 Strip out the junk placements.
👉 Prioritize feeds where people can actually watch your whole video AND click.
👉 Control where your money goes, instead of letting Facebook “optimize” you into oblivion.
Yes — you’ll pay slightly more per impression. But you’ll actually reach humans who can watch your full message and do something about it. Which is kind of the point, right? 😅
End rant. Carry on. Now go check your placements before Facebook turns your next ad into a glorified intermission for cat videos.
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⚠️ PSA for Anyone Running Facebook Video Ads ⚠️(AKA: “Why You Need to Take the Wheel… Because Facebook’s Drunk Driving Your Budget.”)
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