How to Actually Use AI for Your Scripts (Without Sounding Like AI Wrote It)

I just wanted to share how I'm using Chat GPT and Claude.ai for script writing. I've been using AI for over a year now and have used it to write hundreds of scripts, emails, and offers:

What I've found is AI is a fantastic collaborator. But it’s a terrible ghostwriter.

Here’s what I mean:

AI can help you brainstorm.
AI can help you structure your ideas.
AI can even give you decent drafts to react to.

But here’s where most people go wrong:

They copy-paste what AI gives them — and wonder why it sounds generic, preachy, or flat. Have you noticed sometimes the longest sentence in your script is 4 words? Do you ever speak like that?

AI writes for “everyone.” You need to write for someone in particular (example in a second).

👉 Here’s where you come in.

You have to coach AI on your voice.
You have to inject your personality, your empathy, and your real-world nuance.
You have to read it back and ask: Would I actually say it this way if I was sitting across from a real person?

For example:

I was scripting a video this morning. AI gave me a technically solid draft — but it sounded like I was preaching to an audience of thousands.

What I wanted was a conversation with ONE person and so I stopped and told it that "this version sounds like I am preaching from a stage, I want it to sound like I'm speaking to a friend across the table".

Its rewrite was 10x better.

AI can get you 80% of the way there. But resonance? That last 20% is where your voice matters.

Use AI as your co-pilot, not your substitute.

That’s how you end up with content that connects — and actually converts.

Hope that helps a few people here who are playing with AI for their content creation!

0 comments

Empathic Marketing Lab

skool.com/marketing-message-mastery

From avatar to ads: full marketing training with weekly 1-on-1 private and group coaching to craft messages that resonate and campaigns that convert.

Members

Online

Admin