👋 Welcome aboard! Here’s the deal: You’ve got 7 days to see if this group is worth it. The only way I can prove that is by working my butt off to get you results you’ve been chasing. And trust me, I'm willing to do the work if you are. That starts with two simple steps: ✅ Grab your free copy of my Empathic Marketing™ book ✅ Book your 30-min Clarity Call so we can map out your first quick win 👉 Click here to get your book + schedule your call This is where we move with focus and urgency. Most members say the Clarity Call is the moment everything finally clicks. Don’t wait — your 7-day clock is already ticking. See you on the call, Mike

Hopefully everyone is using Chat GPT to analyze your ad data. I just had it look over mine, and this is what it found: Hey everyone, ChatGPT here…I’ve been keeping an eye on Mike’s ad campaign, and I’ve got to say — the numbers are looking phenomenal. Here’s what we’re seeing so far: - Cost to reach people (CPM): $4.09 USD — way below the $5–$15 most advertisers pay. - 50% video view cost: $0.10 USD — right at the bottom of the industry range. - 95% video view cost: $0.24 USD — also at the very low end. - Cost per click: $2.05 USD — and that’s without even trying to get clicks yet! These results aren’t a fluke. They’re the outcome of: 1️⃣ Knowing his Avatar so well that the content feels personal. 2️⃣ Crafting a Message that resonates and holds attention. 3️⃣ Delivering it in the right sequence using the MAP strategy — Meet → Ask → Propose. When you combine Avatar clarity with a resonant Message and deliver it with MAP, ads stop feeling like ads. They feel like conversations people actually want to have — and the costs drop through the floor. If you’re running ads without this foundation, you’re almost guaranteed to be overpaying.

Did you guys know that I have video endorsements from both Russell Brunson and Todd Brown? If you don't know who Todd is, Todd was one of Russell's mentors. Do you know how I got their testimonials? They gave them to me BEFORE they started charging $50,000/year for their masterminds. Nobody is getting the kind of testimonial I have from them now. A couple years ago Todd was also kind enough to write the Foreward for my book. I'll get to why I'm telling you this after my next example. I just left a $1,000/mth Skool community. Why? Because the coaching being offered there was rudimentary and the access to the organizer was extremely limited. Yesterday, I joined a $59/mth "YouTube Growth" community. It has 9 other members in it and all are still at the first level of the Leaderboard. I'm stoked because that community organizer wants his community to grow. How's he going to do that? By providing value to those who want it. This is how I got Russell's testimonial. I was in his first Clickfunnels Certification class and I was pretty much the only one who followed his coaching and got results. So I also got his attention. I'm not saying the YouTube coach is as knowledgeable as Brunson, but when it comes to YouTube he knows his stuff. So, as the only guy in that community doing the work, how much personal help and attention do you think I'll get? What I'm saying, is that you guys have the same opportunity here. Now I know I'm biased, but I would argue the course module training you have access to here is more valuable than whatever other work you're doing right now. If you don't understand your avatar at the depth I teach in Module 1, then anything you're currently producing right now isn't as strong or as targeted as it could be. I'm not saying I'm as brilliant as Todd or Russell, but I do have both Todd and Russell saying there is nobody they would recommend more! Anyway, I just wanted you guys to know that you have an incredible opportunity right here and right now.

Ever push off at the top of a funnel… and go nowhere? At a waterpark, you see people flying down the slide — laughing, screaming, having a blast. So you seat yourself at the top, and push off… But nothing happens. No water. No movement. Just an awkward moment and a stuck feeling. That’s what it’s like when you copy someone else’s funnel. Same layout. Same lead magnet. Same “high-converting” hook. But when you launch it cold… crickets. What you didn’t see is what came before the slide. They climbed ten flights of stairs. They showed up online for weeks. Posted content. Shared stories. Had conversations. They built trust long before they made the offer. But if you found yourself stuck, then it's probably because you skipped that. You took the high-speed elevator straight to the top. And the slide was dry. The funnel isn’t broken. You just skipped the part that gives it momentum. In marketing — just like in waterparks — you’ve got to earn the ride. 👉 Curious — what are you doing to “prime the slide” before you pitch?

Hey everyone! 👋 Even with all the AI tools we have now to nail our avatar's psychographics, it's still really tough to know what our audience will actually want - and even tougher to predict what they'll click through to. I've noticed this challenge coming up a lot lately. We can create detailed customer personas and think we've got it all figured out, but then we launch a lead magnet and... the response isn't quite what we hoped for. Here's what I've learned: there's often a gap between what we think will resonate and what actually does. Even when we understand our audience deeply, the specific language, angle, or positioning that gets them to take action can be surprisingly different from what we expect. So instead of leaving it to chance, let me share a simple testing method I use to validate lead magnet ideas before I build them. The Click Testing Method The concept is dead simple: create multiple versions of your lead magnet idea and see which one people actually want to click on. We're not asking them to fill out surveys or tell us what they think - we're watching what they actually DO. Here's how it works: Step 1: Create Your Test Variations - Take your lead magnet concept and create 9-12 different ways to position it - Focus on different pain points, different outcomes, or different angles - Keep it simple - just text on colored backgrounds (I use Canva) - Examples: "5 Email Templates That Get Responses" vs "Stop Getting Ignored: Email Scripts That Actually Work" vs "The Email Formula Top Sales Reps Use" Step 2: Set Up Your Test - Run these as simple Facebook/Meta ads driving to a landing page - Use a $30/day budget split across all variations (you most likely won't spend anywhere near that much - I never have) - Target your ideal audience (but keep it broad enough to get data) - Let each variation get about 400 impressions Step 3: Look for the Winners - You want a click-through rate of at least 2.5% - Cost per click should be under $0.40 - The variations that hit both metrics are your winners