Jul 2 • Provide Value
Ever push off at the top of a funnel… and go nowhere?
Ever push off at the top of a funnel… and go nowhere?
At a waterpark, you see people flying down the slide — laughing, screaming, having a blast.
So you seat yourself at the top, and push off…
But nothing happens.
No water. No movement. Just an awkward moment and a stuck feeling.
That’s what it’s like when you copy someone else’s funnel. Same layout. Same lead magnet. Same “high-converting” hook.
But when you launch it cold… crickets.
What you didn’t see is what came before the slide.
They climbed ten flights of stairs.
They showed up online for weeks. Posted content. Shared stories. Had conversations. They built trust long before they made the offer.
But if you found yourself stuck, then it's probably because you skipped that. You took the high-speed elevator straight to the top. And the slide was dry.
The funnel isn’t broken. You just skipped the part that gives it momentum.
In marketing — just like in waterparks — you’ve got to earn the ride.
👉 Curious — what are you doing to “prime the slide” before you pitch?
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Ever push off at the top of a funnel… and go nowhere?
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