Proof Stacking is simple. In fact, it's so simple, many can't do it or stick with it. Why? I guess it's our nature to make things complicated. Or we get bored repeating the same thing day after day. Or, we don't know what we want. The Cheshire Cat from Alice in Wonderland sums it up. When Alice comes to a fork in the road and sees the Cheshire Cat perched in a tree she asks... "Which road should I take?" "That depends. Where do you want to go?" the Cat replies. "I don’t really care," Alice admits. "Then any road will take you there," the Cat says with a grin. i ask myself this question every day. It helps my direction. No matter whether you are just getting started or a seasoned pro, the Proof Stacking Book will help you get there.

Yesterday I noticed something new on Google. Maybe not so new, but I just noticed it, I searched Office Buildings Downtown NYC. I found Google is featuring about 50 buildings. One in particular is One World Trade Center. When I click for more info, I found Mitch Waldman of Cogent Realty Advisors is what the ai results show as the most trusted source of information. Mitch is a 1 man brokerage. he works by himself outperforming everyone in a seriously competitive market for one of the most iconic buildings in the world. Then I looked closer. What Google featured is the page I created for Mitch with my Proof Suite Ai tool. This result proves the concept Mitch and I have worked on for years. This strategy has been Mitch's sales force for years. The problem was It took 2-3 hours to do the research, write the content and post it on his website. Today, the best content can be created in 1 minute. People search for specific buildings by neighborhood and address. It's like the modern day yard sign. Google just showed Mitch a clear strategy. Let's go after every building Google featured. This strategy for getting clients works for retail and industrial too. Google just showed us the path. This will work in every city, town and neighborhood nationwide. I'll be talking about this strategy on todays call.

Google Earth Studio is a free drone style tool you can use to create fly over style videos. The tool can zoom in close to view properties, or scroll out to get a bigger perspective. The Law of 1000 starts with a target market. Our Proof Stacking Strategies are not about us. They are about our prospects. Tenants and owners definitely do not want to hear broker talk. They want information and proof of our capabilities. Take a look at earth.google.com to get a unique perspective on your market. The strategy is not to be everything to everyone. The top brokers in every market know this. They focus on building relationships first. They focus on building trust. Transactions will follow. The Three Steps We Focus On 1. Identify Your Market 2. Create In Depth Market Reports 3. Success Stories This is the formula for building Proof, Trust and Belief.

You may be familiar with Bob Knakal. Bob is nationally recognized as Greatest CRE Broker of all time with over 2300 building sales in NYC for over $22 Billion. I started working for Bob 2 weeks after he launched his first brokerage many years ago. Today, I run Bob's SEO strategy which is a big driver of new business. I have a unique perspective into how Bob built such an incredible business. Bob and I have a zoom call every Saturday morning. What do we talk about? We talk about his market. Bob's sales and marketing targets a specific market. And ... he's always tweaking it. It's based on what I call The Law of 1000. Last Saturday we were talking about Case Studies and their impact on his business. For 2025 he is modifying his market focus. he said "my market focus has been 1 mile wide and 1 inch deep. For the next few years, I'm going 1 inch wide and 1 mile deep". I knew exactly what he meant. This is the Law of 1000. By focusing on a small market in the rehab and development property market, Bob knows more than any other broker. It's a tight niche. This means our content and SEO strategy needs to go deep too. Bob's goal is to get a 75% market share in this market. It's not a big market. For 40 years, Bob has implemented the law of 1000. Over the years, he has dropped certain property types while adding new ones aligned with his focus. He knows he can't go after everything. By adhering to the Law of 1000, he continually sharpens his axe to increase his efficiency. My point ... no matter where you are in the USA, the Law of 1000 is the key to success. Once you master the Law of 1000, your daily activities to get new listings or buyers it starts here. Whether it's your website message, Market Reports, Success Stories, Social Media Posts, Videos and One on One Meetings. No matter whether you are getting started, expanding your market or a seasoned pro, going 1 mile deep and 1 inch wide will Brand you as the expert in your market and generate more business than you can handle.

The main theme of Proof Stacking is to arm you with simple tactics and strategies to become the top broker in your market. It's a surprisingly simple strategy. And sometimes boring because it requires doing the same thing every day. For example, you can reach out to make 25 contacts per day on Linked In or Facebook. (We have a training coming soon). Before long you'll have a growing local network. Every post using the Mini Social 1 Page Case Study posts are effectively FREE ads. You can post a 1 Page Case Study on your website about market information or a success story. You can post screen shots of your Digital Press Releases on your social media accounts like the one featured here by Joe Serafin of Serafin Real Estate in Northern Virginia. The #1 key factor to success starts with a target market. A target market is not "I sell homes" or "I am an office leasing broker in Los Angeles". Those targets are too big and broad. A better strategy is "I help companies find the best building at the best price in Santa Monica" or "I specialize in 2-20 unit properties in Lower Fairfield County". To become recognized as the Top Broker in your market, you first need a customized market. Need help with your market? Post your questions. I'll be glad to help you.