Is Your Market 1 Mile Wide and 1 Inch Deep or 1 Inch Wide and 1 Mile Deep

You may be familiar with Bob Knakal. Bob is nationally recognized as Greatest CRE Broker of all time with over 2300 building sales in NYC for over $22 Billion.

I started working for Bob 2 weeks after he launched his first brokerage many years ago. Today, I run Bob's SEO strategy which is a big driver of new business.

I have a unique perspective into how Bob built such an incredible business. Bob and I have a zoom call every Saturday morning.

What do we talk about? We talk about his market.

Bob's sales and marketing targets a specific market. And ... he's always tweaking it. It's based on what I call The Law of 1000.

Last Saturday we were talking about Case Studies and their impact on his business.

For 2025 he is modifying his market focus. he said "my market focus has been 1 mile wide and 1 inch deep. For the next few years, I'm going 1 inch wide and 1 mile deep".

I knew exactly what he meant.

This is the Law of 1000.

By focusing on a small market in the rehab and development property market, Bob knows more than any other broker. It's a tight niche.

This means our content and SEO strategy needs to go deep too.

Bob's goal is to get a 75% market share in this market. It's not a big market.

For 40 years, Bob has implemented the law of 1000. Over the years, he has dropped certain property types while adding new ones aligned with his focus. He knows he can't go after everything.

By adhering to the Law of 1000, he continually sharpens his axe to increase his efficiency.

My point ... no matter where you are in the USA, the Law of 1000 is the key to success.

Once you master the Law of 1000, your daily activities to get new listings or buyers it starts here.

Whether it's your website message, Market Reports, Success Stories, Social Media Posts, Videos and One on One Meetings.

No matter whether you are getting started, expanding your market or a seasoned pro, going 1 mile deep and 1 inch wide will Brand you as the expert in your market and generate more business than you can handle.

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