“𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲... 𝗶𝘁’𝘀 𝗮 𝗽𝗿𝗼𝗼𝗳-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗣𝘂𝗿𝘀𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲.” This week we launched 3 press release campaigns announcing the Purse Building in Dallas with developer Tanya Ragan. These press releases accomplished the following: - 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 - Business Insider, Manila Times, CRE Connect, Google & Bing News - 𝗟𝗶𝗻𝗸𝗲𝗱 𝘁𝗼 - Tanya’s entire digital ecosystem — Wildcat Management + brand assets - 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗮𝘀 - a strategic proof network, not just a press release blast. This million dollar press release campaign reflects Tanya’s forward-thinking approach: innovative, brand-driven, and built to attract not only local and national buyers but global as well. If you are a developer, investor, broker, or local business owner... the video below shows the results of the campaign. It's testament to the power of the internet and how old school tactics are becoming obsolete. 𝗜 𝗮𝗺 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮 𝗹𝗶𝘃𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 inside the "Make Money In Local Markets" 𝗦𝗸𝗼𝗼𝗹 𝗚𝗿𝗼𝘂𝗽 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 𝟭𝟮:𝟬𝟬 𝗲𝘀𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗵𝗼𝘄 𝘄𝗲 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘁𝗵𝗶𝘀 𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗲𝗱𝗴𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Hop on zoom and join us: 12pm-1pm est: Zoom: https://us02web.zoom.us/j/81346770518 One solid press release campaign such as this one can immediately change your business! Be sure to join us today to see how it works. Keep on stackin' -Ed Winslow

When I started in commercial real estate sales in NYC, the first thing I did was catalog my target market. What I mean by Cataloging my market is this .... I put together 3 ring notebooks, 1 for each block in my market. In total, I had 90 note books. I took photos of each building. Then I pasted the photos on a page just for that building. I gathered the owners information including address and phone number. I approached the process systematically. Step by step. In 2 weeks, the catalogs were complete. At the time, I knew very little about NYC and less about real estate. Once I was finished with my catalogs, I froze. Now what? I actually have to call the owners? What should I say when i call? So, here's what I did. I went to City Hall. I found a library with archives of building information that went back decades. The books had building pages with 20 years of property sale information. It wrote it down. Back then we had pens and notebooks. No doubt, no one would do this level of research. I broke the sales data down by property type, size and location. I created charts and spread sheets. I had them typed and sent to the owners in my market. Imagine an owner getting 20 years of sales data about the properties in their market. Once sent in the mail, I picked up the phone. I started calling owners. I asked them if they received my market information. Some hung up on me, some said yes and hung up. Some thanked me. And a few said they wanted to sell. I never asked if they wanted to sell. If they did, they told me so. Every day, I repeated the calling strategy. The calls were not cold, they were warm. Some hot. Little did I know, this strategy would evolve into Proof Stacking. A business system of promoting market information and success stories to a target audience of 500 building owners. Today, the sweet spot is a market size of 1,000 - 1,200 owners. The difference today is we use websites, email, social media and videos to get the word out. The result is warm calls, never a cold call.