Proof Stackers... one of the absolute best ways to drive new exposure, leads, and sales for your local business is by implementing a hyper targeted press release campaign. On yesterday's mastermind workshop we covered how this works including: - ✅ How press releases can be used to drive in new clientele through Google and online media publications - ✅ How to use A.I. + our Success Story strategy to win over local clients (with a single press release) - ✅ How our recent campaign for a CRE Broker drove in a 14.5 million dollar deal this past week Watch the full recording in this post. And if you want help customizing this press release strategy for your own local business then take advantage of joining our "Proof Stacking Mastermind". Where for just $47/month you can have 2 weekly trainings with us to implement our local marketing strategy that is proven across dozens of industries. You can join here: https://proofstacking.mysamcart.com/checkout/2025-weekly-mastermind https://proofstacking.mysamcart.com/checkout/2025-weekly-mastermind https://proofstacking.mysamcart.com/checkout/2025-weekly-mastermind .

When I started in commercial real estate sales in NYC, the first thing I did was catalog my target market. What I mean by Cataloging my market is this .... I put together 3 ring notebooks, 1 for each block in my market. In total, I had 90 note books. I took photos of each building. Then I pasted the photos on a page just for that building. I gathered the owners information including address and phone number. I approached the process systematically. Step by step. In 2 weeks, the catalogs were complete. At the time, I knew very little about NYC and less about real estate. Once I was finished with my catalogs, I froze. Now what? I actually have to call the owners? What should I say when i call? So, here's what I did. I went to City Hall. I found a library with archives of building information that went back decades. The books had building pages with 20 years of property sale information. It wrote it down. Back then we had pens and notebooks. No doubt, no one would do this level of research. I broke the sales data down by property type, size and location. I created charts and spread sheets. I had them typed and sent to the owners in my market. Imagine an owner getting 20 years of sales data about the properties in their market. Once sent in the mail, I picked up the phone. I started calling owners. I asked them if they received my market information. Some hung up on me, some said yes and hung up. Some thanked me. And a few said they wanted to sell. I never asked if they wanted to sell. If they did, they told me so. Every day, I repeated the calling strategy. The calls were not cold, they were warm. Some hot. Little did I know, this strategy would evolve into Proof Stacking. A business system of promoting market information and success stories to a target audience of 500 building owners. Today, the sweet spot is a market size of 1,000 - 1,200 owners. The difference today is we use websites, email, social media and videos to get the word out. The result is warm calls, never a cold call.

The First 15 Minutes of My Real Estate Career On my first day, I walked into the Coldwell Banker Commercial Office in Parsippany NJ (Now CBRE) at 9:00 am. The receptionist told me to take a seat in the conference room. 15 minutes later in walked Chuck Wisher who ran the office. Here's what he said "we are the largest and most successful commercial real estate company in the world for one reason. We have a system. If you follow the system, you will succeed. If you deviate from the system, if you think you have a better way, if you think you are smarter than us, if you are lazy and cut corners, you will fail". I never forgot that. All the brokers in the Parsippany NJ office were tenant reps. I wanted to focus on the sale of investment property. They couldn't help me with their system. I heard about Bob Knakal and his success in NYC focusing on small micro markets. So I called Bob. I told BK I wanted to do what he does in the Parsippany area. Parsippany was a growth market along i 287, 1 hour from NYC. Bob said come in on Saturday morning. And that's what I did. Many times. I learned the formula Bob's way. Bob's strategy reminded me of a wood-splitter who sharpened his axe for the ultimate efficiency. Rather than attacking his market with brute force, he was strategic and efficient. Six months later when Bob started MKRS, I called Bob and asked if there was a seat for me. "Absolutely" he said. Come on in. Today, Bob and I still have our Saturday morning meetings this time via zoom. What do we discuss? How to sharpen the axe. This time the conversations are around the Proof Stacking model and how to implement Proof Driven SEO strategies to educate customers and drive new business. Though the way we communicate has expanded with ai online strategies, it's still based on the first thing I heard when I started "we have a system, if you follow it , you will succeed".

It was great having Linda Day Harrison on the Zoom today. Please see this and sign up! https://blog.thebrokerlist.com/the-importance-of-completing-your-broker-profiles-on-thebrokerlist-com-for-increased-visibility-and-business-growth/

Because of his bottom-of-funnel, authority-positioned SEO framework, my husband’s company, Lone Star Diesel Solutions just got the call from Zenith Power Products (they integrate Kirloskar Oil Engines from India into generator power units). They tapped us to perform a cam + piston swap on a 12-valve engine mounted to a Dyno for production testing — and now want us to service their natural gas generators for electric vehicle charging across San Antonio, Austin, and Houston. Here’s what makes this so powerful: 🔧 This wasn’t a routine field repair — this was an engine manufacturer calling us in for technical production testing support. 💡 When global engine companies trust “the little guys” like us with their precision R&D work, it positions us for something much bigger: recurring, high-ticket B2B partnerships. 📍 It proves our positioning is working. We’re not just mechanics — we’re becoming the diesel + generator technology partner for South Texas industry. Because of this one project, I can already see multiple authority pieces coming: - A case study blog on the Zenith/Kirloskar project - A thought leadership piece: “Why EV Growth Depends on Natural Gas Generators” - A new service area page for San Antonio / Austin / Houston - A press release for industry credibility - A LinkedIn series for decision makers on downtime, energy, and innovation Ed — your fingerprints are all over this. 🙌 🚀 No more playing small. This is how little guys turn into industry partners.