My First 15 Minutes in Real Estate - The Ultimate Business System

The First 15 Minutes of My Real Estate Career

On my first day, I walked into the Coldwell Banker Commercial Office in Parsippany NJ (Now CBRE) at 9:00 am.

The receptionist told me to take a seat in the conference room.

15 minutes later in walked Chuck Wisher who ran the office.

Here's what he said "we are the largest and most successful commercial real estate company in the world for one reason. We have a system. If you follow the system, you will succeed. If you deviate from the system, if you think you have a better way, if you think you are smarter than us, if you are lazy and cut corners, you will fail".

I never forgot that.

All the brokers in the Parsippany NJ office were tenant reps. I wanted to focus on the sale of investment property. They couldn't help me with their system.

I heard about Bob Knakal and his success in NYC focusing on small micro markets.

So I called Bob. I told BK I wanted to do what he does in the Parsippany area. Parsippany was a growth market along i 287, 1 hour from NYC.

Bob said come in on Saturday morning. And that's what I did. Many times. I learned the formula Bob's way.

Bob's strategy reminded me of a wood-splitter who sharpened his axe for the ultimate efficiency. Rather than attacking his market with brute force, he was strategic and efficient.

Six months later when Bob started MKRS, I called Bob and asked if there was a seat for me.

"Absolutely" he said. Come on in.

Today, Bob and I still have our Saturday morning meetings this time via zoom.

What do we discuss?

How to sharpen the axe.

This time the conversations are around the Proof Stacking model and how to implement Proof Driven SEO strategies to educate customers and drive new business.

Though the way we communicate has expanded with ai online strategies, it's still based on the first thing I heard when I started "we have a system, if you follow it , you will succeed".

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