I got this post from and LOVED it... Most biz owners believe a lead becomes before a sale.
But there is something that needs to happen before a lead becomes a lead.
I figured this out in the 1990’s…
At a nightclub in San Diego…
My buddy and I would go to the nightclub.
We’d both pay the same cover charge to get in.
He’d leave with 2 girls phone numbers.
I’d leave with 6 or 12 numbers.
(For the young ins: This was before social media.)
Same “cost”…(Weekend cover charge)
But I’d get 3 to 6 times the “leads”…
BTW: He was taller than me. He had blond hair, blue eyes and a panty dropper smile. (He looked like a friendly Dolph Lundgren.)
Business is the same way…
I take over an audience and pull out 6 times (or) more “leads” than the audience owner…and 6 figures in sales.
Why?
Because there’s a step BEFORE they become a lead that my buddy and most biz owners aren’t aware of.
It costs them a fortune in sales.
👉 Would you like me to share more about what I learned at a nightclub in Mission Beach?
I’m never, ever without leads.
I almost always have more than I can handle.
Rooting for Ya,
Travis
PS I’m not sure my wife loves this story about my past!! 😆