I had a few hundred quid. Agencies wanted a couple grand a month. Plus ad spend. Plus all the risk on me. Every pitch was the same: "We can scale this. We know exactly what to do. We'll make you loads." So I asked: if you're that sure, why won't you do rev share? Nobody had a good answer. So I built the audience myself. Badly. But the thing that grew the business wasn't the content. It was the replies. A trader emailed saying he kept opening Betfair with no clue what to trade. So I wrote: "Why most traders open Betfair and still don't know what to trade." More traders replied: "That's exactly me." That became the machine. Listen. Write. Reply. Write again. 300 people on the list. Tiny. But they talked back. And a small audience that talks back is worth more than a big audience sitting there like wet cardboard. The community was only £30/month. Easy to think that was the asset. It wasn't. The gold was distribution. Knowing what people cared about before I built the next offer. Finding sales messages hidden inside annoyed little replies. The first project I helped outside Betfair was photography. Different niche. Same machine. 50 people in fast. This was never a Betfair thing. It was a distribution thing. And distribution lets you move into better offers. Not £30/month. Maybe £1,000/year. Same logic, bigger problem, hungrier audience, better economics. Most people get this backwards. They think the offer is the machine. It's not. The audience is the machine. Because when you own the audience, you don't have to guess what people want. You don't spend months building something nobody cared about. Your audience tells you first — the pain, the objections, the thing they'd pay to stop dealing with. That matters more when you've got more money than time. You don't need another project to babysit. You need leverage. The thing that saves you from building the wrong offer. Not the membership. Not the content. Distribution. So the question isn't "what offer should I build?"

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I wake up. I grab coffee. I respond to a few emails. I respond to some DMs. I make a few grand. Good enough. I 💓pre-selling in email and communities. Then making an invitation. It's low stress. It pays well. I don't even need my own list or community to do it. 🪱Am I a weird, lazy slug? or is this something you'd dig too? 👉On a scale of 1 to 5... Where one is, I'd rather take a kick to my crotch than find out more about this. and... 5 is...I'd TAKE a kick to the crotch to do this NOW! Where ya at? 👇👇👇

Last night something interesting happened. A friend of mine ran a quick auction in her FREE community. She had… maybe 55 people in there. She offered a license to one of her old courses. (One that’s quietly sold 900+ spots over the last couple years.) Then she did something very unsexy. She said: “Bidding starts at $1.” That was the auction. Just over 2 hours later: – One person had paid her $1,029 – The post had 249 comments – People were openly saying what they’d pay – Lurkers suddenly had opinions – And new people started joining just to watch This morning that little community is at nearly 100 peeps. Now… the $1,029 is nice. But that’s not the thing. The cool thing is what she actually has sitting in front of her. Those comments weren’t “engagement” but are people saying: “I want to license your stuff.” “I’ve got cash.” “And this is roughly what I’d pay.” Those are ready-to-buy-now leads. So while everyone looks at the $1k and goes “cool, quick win”… She’s about to make more than that over the next few days just by sorting and sifting through the bidders. She knows exactly: – who’s interested – who has money – and roughly their budget All from one post. Anyway… watching this play out made me realise how differently people look at this stuff. Some folks see it and go, “Yeah, Chris I already know all about auctions.” Some think, “Huh… that’s interesting.” And some think, “That’s dumb. I’d never do that.” So I’m curious… Where are you?