The stupidest campaign I run all year
My favourite campaign to run is also the stupidest one. Which is usually how you know it’s good. Every time Amazon does Prime Day, I do my own version. Not because I have warehouses full of air fryers, dog shampoo, and tiny cameras people buy because they’ve decided they’re suddenly a YouTuber. I do it because Prime Day gives everyone permission to buy. People are already in “deal mode”. So instead of fighting for attention like a Victorian orphan shouting over Jeff Bezos… I borrow the moment. And I run: Make Us An Offer. The yearly subscription opens up. People can make literally any offer they want. We look at it. Then we either accept it, counter it, or send back something mildly offensive like: “Absolutely not, but I respect the confidence.” And honestly, it’s one of the most fun campaigns we run. People reply. They negotiate. They laugh. Some take the mick. Some make surprisingly sensible offers. And the best part? It makes sales without feeling like a sad little discount code wearing a party hat. That’s the bit I want you to notice. Most people overthink promos. Then three weeks pass and the campaign is still sat in a Google Doc Make Us An Offer works because it turns buying into a tiny game. It gives people a reason to engage. And it lets your audience feel like they’re part of the deal, not just being sold at. So steal this. Next time there’s a big buying moment happening around you, don’t watch it go past. Borrow it. Black Friday. First sunny weekend of the year. January “I’m a new person now” season. Whatever fits your world. Then give people a simple reason to raise their hand. Not a complicated funnel.