Nobody gets into sales because they love hearing "just checking in!" leave their own mouth. Nobody dreams of hitting send on follow-up #9. No children have posters of a car salesman hanging in their bedroom. We got in for: The freedom. 🌭 The money. 💰 The game.🎲 Then somewhere along the way... it turned into a chore. It became "UNFUN" So what really grinds your gears when it comes to selling?

Funny thing happens when an offer ain’t selling. People start “optimizing.” New headline. New VSL. New funnel. New bonus stack. New button. Maybe the button needs to be orange? Hmmmm. Or... Maybe nobody wants the damn thing. I know. Terrible thought. Much nicer to spend 3 weeks moving boxes around in ClickFunnels. Because then you get to feel productive without having to face the slightly uncomfortable question... Will anybody actually pay me for this? This is a BIG part of Make Em Beg To Buy. We’re not trying to become better at convincing people. We’re trying to get better at figuring out what they already want... ...then putting THAT in front of them. Preferably before you spend 6 weeks building it. Because I hate to tell you… people lie. Not maliciously. They’re just terrible at predicting what they’ll buy. “Yeah Chris, sounds amazing!” Cool. Wanna buy it? *sound of tumbleweed rolling through Yorkshire* Which is why I trust behaviour more than compliments. Send the email. Post the idea. DM 20 people. Put the offer in a scruffy Google Doc. Ask for money. See what happens. Do they lean in? Ask questions? Want the details? Ask how much? Try to work out whether they qualify? Good. Now we’ve got something. Do they say... “Really interesting!” ...then disappear into the witness protection programme? Also useful. You just learned something without building your delivery method and hiring somebody to make your VSL “pop”. And THAT is the bit people miss. You don’t need to know whether your funnel works yet. You need to know whether the idea works. WHAT do they want? HOW do they want it? WHY haven’t they got it already? WHEN does wanting it turn into “fuck it, I need it”? WHERE are they easiest to reach when that happens? Figure that lot out... And you may discover you don’t need much selling machinery at all. A few emails. A few DMs. A Google Doc. Hell... A Notepad file if the offer is good enough. Because you can’t optimize your way out of selling pork sandwiches to Jewish Vegetarians.