You know that sinking feeling when you hit post on what you think is a killer offer? Then you watch the engagement trickle in… 3 likes. 1 random ai comment. Zero DMs. So you try again. Better copy. Different hook. But same crickets. You start wondering if your audience even sees your stuff anymore. Or worse… they see it and just don’t care. This happens to all of us. It happened to me recently. So what do you think I did? When we get to this point it’s time to open up the ol pre sell bible Travis wrote for us and apply a dab of wallet lube. You’re not selling what you think you’re selling. Most of us lead with our solution. Our process. Our personality. But prospects don’t buy solutions to problems they might have some day. They buy bridges out of hell. Travis calls it the plan or the meat. And he’s repeatedly mentioned it’s the most important P. The plan isn’t what you think it is. It’s not your methodology… or your 7 step system. It’s the gap between what they’ve already tried (that failed) and what they actually need. In Make em beg to buy, Travis mentions Mike the restaurant owner. Mike didn’t buy “fax advertising.” He bought a way to fill his empty carryout counter during lunch rush. When you can point to their present pain, show them what it’s costing them, and offer something clearly different from what failed before… That’s when they stop scrolling. That’s when they DM you. That’s when they beg to buys That’s when crickets turn into cash. So if things aren’t clicking right now (or if you get to a point where they aren’t)… The problem oftentimes is that your plan probably just isn’t bridging the right gap. What gap is your audience stuck in right now?

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Has anybody found a way to bake MEBTB into their social media so that people are pre-sold before a T1 is even made? @Jim Niswonger

Used a MEBTB follow and this was the response. I can’t tell if he’s being sarcastic or if he’s saying he doesn’t care for what I’m offering. Can I get some advice on this. @Travis Sago @Jim Niswonger

Is there a list of high performing T1s (hand raised posts) that I can study to sharpening my skillset of getting people to raise their hands? @Jim Niswonger