My favourite campaign to run is also the stupidest one. Which is usually how you know it’s good. Every time Amazon does Prime Day, I do my own version. Not because I have warehouses full of air fryers, dog shampoo, and tiny cameras people buy because they’ve decided they’re suddenly a YouTuber. I do it because Prime Day gives everyone permission to buy. People are already in “deal mode”. So instead of fighting for attention like a Victorian orphan shouting over Jeff Bezos… I borrow the moment. And I run: Make Us An Offer. The yearly subscription opens up. People can make literally any offer they want. We look at it. Then we either accept it, counter it, or send back something mildly offensive like: “Absolutely not, but I respect the confidence.” And honestly, it’s one of the most fun campaigns we run. People reply. They negotiate. They laugh. Some take the mick. Some make surprisingly sensible offers. And the best part? It makes sales without feeling like a sad little discount code wearing a party hat. That’s the bit I want you to notice. Most people overthink promos. Then three weeks pass and the campaign is still sat in a Google Doc Make Us An Offer works because it turns buying into a tiny game. It gives people a reason to engage. And it lets your audience feel like they’re part of the deal, not just being sold at. So steal this. Next time there’s a big buying moment happening around you, don’t watch it go past. Borrow it. Black Friday. First sunny weekend of the year. January “I’m a new person now” season. Whatever fits your world. Then give people a simple reason to raise their hand. Not a complicated funnel.

I had a few hundred quid. Agencies wanted a couple grand a month. Plus ad spend. Plus all the risk on me. Every pitch was the same: "We can scale this. We know exactly what to do. We'll make you loads." So I asked: if you're that sure, why won't you do rev share? Nobody had a good answer. So I built the audience myself. Badly. But the thing that grew the business wasn't the content. It was the replies. A trader emailed saying he kept opening Betfair with no clue what to trade. So I wrote: "Why most traders open Betfair and still don't know what to trade." More traders replied: "That's exactly me." That became the machine. Listen. Write. Reply. Write again. 300 people on the list. Tiny. But they talked back. And a small audience that talks back is worth more than a big audience sitting there like wet cardboard. The community was only £30/month. Easy to think that was the asset. It wasn't. The gold was distribution. Knowing what people cared about before I built the next offer. Finding sales messages hidden inside annoyed little replies. The first project I helped outside Betfair was photography. Different niche. Same machine. 50 people in fast. This was never a Betfair thing. It was a distribution thing. And distribution lets you move into better offers. Not £30/month. Maybe £1,000/year. Same logic, bigger problem, hungrier audience, better economics. Most people get this backwards. They think the offer is the machine. It's not. The audience is the machine. Because when you own the audience, you don't have to guess what people want. You don't spend months building something nobody cared about. Your audience tells you first — the pain, the objections, the thing they'd pay to stop dealing with. That matters more when you've got more money than time. You don't need another project to babysit. You need leverage. The thing that saves you from building the wrong offer. Not the membership. Not the content. Distribution. So the question isn't "what offer should I build?"

Hey everyone! Just jumped into the community and wanted to drop a quick introduction. To clear the air right out of the gate: I’m not a service provider, and I’m definitely not here looking to pitch or take on "clients". I operate strictly as an investor and strategic deal-maker. I invest my time, energy, and resources into partnerships with mission-driven business owners and established creators. Specifically, I look for "sleeping giants" businesses with solid audiences and big email lists that are sitting on a goldmine of what I call "trashcan assets" (dormant subscribers, old unconverted leads, webinar no-shows, and abandoned carts). Basically, I put on my night vision goggles and find the hidden cash flow they are oblivious to. I step in and run a short, 14-day performance-based test to turn those underutilized assets into revenue. The business owner doesn't have to lift a finger or jump on Zoom calls. 𝐈 𝐝𝐨𝐧'𝐭 𝐠𝐞𝐭 𝐩𝐚𝐢𝐝 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐝𝐢𝐦𝐞 𝐮𝐧𝐭𝐢𝐥 𝐦𝐲 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐠𝐞𝐭 𝐩𝐚𝐢𝐝 𝐟𝐢𝐫𝐬𝐭. 𝐍𝐨 𝐔𝐩𝐟𝐫𝐨𝐧𝐭 𝐂𝐡𝐚𝐫𝐠𝐞, 𝐙𝐞𝐫𝐨 𝐫𝐢𝐬𝐤 𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐞𝐧𝐝. But honestly, I'm mostly just here to network, learn from what you guys are building, and see where I can add value. Curious what everyone is working on right now, what's your main focus for the rest of the year? Your Partner, Reetesh-

See pic. The whole Make Em Beg to Buy from You book is in a downloadable and PRINTABLE PDF! Would you like it? Sound off 👇

Thank you for getting Make Em Beg to Buy from You!