When I was first trying to sell the Travis Sago way... A cautionary tale in three quick scenes: SCENE 1: THE WARM HELLO I once saw a former client running a killer offer. So I sent a quick email, saying hi and it looks like you're doing well. He replied in 3 minutes saying it was great to hear from me and how was I doing. Now -- since we already had a great rapport... I ASSUMED he would welcome a "quick pitch". And I told myself I was respecting his time by cutting to the chase... So... SCENE 2: THE ASSUMPTION I replied with a short pitch for my marketing services... Telling him how I could flood his program with buyers in days. No cost upfront, etc. And then... Whoo-psh! SCENE 3: THE PITCH SLAP He wrote back and told me NO THANKS. He said the whole thing was pitched at greed and ego. His buyers wouldn't respond... and it would even push them away. At first, his answer stung a little. Because I could suddenly see ALLLL of my EAGER-BEAVER BLUNDERS clear as day. But then, I realized... He handed me the GIFT of CLARITY! And I'm so grateful he was cool enough to tell me exactly WHY it was a no. Because it SAVED me from repeating those big blunders again and again. What BIG blunders did I make?

Open this up to find out what day the best day is for sales... Yo, Monday? Friday? Payday? Sunday night when everyone’s lying on the sofa avoiding tomorrow? I’ll save you the spreadsheet. The best day of the week for sales is: 𝗧𝗵𝗲 𝗱𝗮𝘆 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗼𝗳𝗳𝗲𝗿. 𝘚𝘰𝘶𝘯𝘥𝘴 𝘴𝘵𝘶𝘱𝘪𝘥𝘭𝘺 𝘰𝘣𝘷𝘪𝘰𝘶𝘴. But people will spend hours wondering whether Tuesday converts better than Thursday... while making one offer every 11 days. Timing matters. But not nearly as much as having something worth buying... and actually putting it in front of people. This is one of the things I like about the way we think about sales inside Make ’Em Beg. Less: “Is 10:37am the optimal send time?” More: “Who already has buyers, what can we sell them, and how do we get a cut?” You can make sales without inventing a product. You can make sales without spending years building an audience. Find someone who already has the attention. Help them turn more of that attention into money. Take your share. And suddenly every day can be a pretty good day for sales.

What’s a skill almost everyone thinks they’re good at until they meet someone who’s actually great at it?

Been chatting with a lot of people this week a few people have told me that they are stuck getting coffee dates. Now it took me some digging to get this from them, you see they intitially said they are stuck with leads. We all want more leads don't we? So I ask Ok, what are you doing to get leads? Cold email. Cool. Thing is we cannot just load up cold email and get coffee dates, it's a process. Just like if I turn the tap on and nothing comes out. I want water but there's a block. The plumber finds the block, right? Its our job to do the same. So wheres the block? Here's how I run through it... Are the emails getting opened? Are they getting replies? Are the replies booking coffee dates? Are the coffee dates getting deals? Are the follow ups after the coffee dates getting deals? What this tells me is where to focus. If the emails aren't getting opened then I gotta get writing better subject lines... If the emails aren't getting replies? I gotta stop being so boring. If the replies are getting coffee dates? I gotta up my game. If the coffee dates aren't getting deals? WTF am I saying on dem dates... If the follow up isn't getting deals? Again WTF am I saying? 𝘓𝘰𝘯𝘨 𝘢𝘯𝘥 𝘴𝘩𝘰𝘳𝘵. 𝘍𝘪𝘯𝘥 𝘵𝘩𝘦 𝘣𝘭𝘰𝘤𝘬 𝘢𝘯𝘥 𝘱𝘶𝘵 𝘢𝘭𝘭 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘵𝘩𝘦𝘳𝘦. 𝘛𝘩𝘦𝘯 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘭𝘰𝘤𝘬. 𝗤 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗰𝗸𝗲𝗱 𝘂𝗽 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

“What should I sell?” That question can waste weeks. You start dreaming up courses. Services. Memberships.Tiny PDFs nobody asked for. Then you remember you also need people to sell the thing to. Excellent. Now you’ve got two problems. Here’s a much easier game: Find someone who already has an audience. Maybe they’ve got a newsletter. A community. A YouTube channel. A big customer list. Whatever. They already did the annoying bit. They gathered the people. Now look at what those people want... and help that person sell it. Could be their existing offer. Could be a new offer you help create. Could be a promotion they’ve never thought to run. Then you take a cut of the sales. No audience building. No spending six months becoming a “thought leader”. No sitting there wondering what random thing you should launch. You just find attention that already exists... find the money hiding inside it... and help pull it out. That’s a very different way to think about business. You don’t always need to own the shop. Sometimes it’s more fun to walk into a busy shop, improve the till, and take a percentage.