Most ads try to make things sound better than they are. This one doesn’t. If anything… it leans the other way. I keep a copy of this on my desk… MEN WANTED. For hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success. Every time I read it… I pause. Because on paper, it doesn’t make sense. No hype. No promises or claims. If anything… it leans the other way. And yet… People lined up for this. So I’m curious… What do you think people saw? What made someone read that… and still say: “Yeah… I’m interested” Need a clue? 📖 The answer’s on. Page 48. Go take a look… Then come back and tell me what you see 👇

Working on something with @Travis Sago for the community, I need your opinion and it sparks some thoughts or feelings then even better! Do you think 'Lurker' (In relation to somebody in a community who does not participate) is a bad word? Is it a negative phrase or is it neutral?

Two years ago I was grinding on socials like everyone else. Building audiences from zero. Posting every day, hoping the algorithm would notice. Self-doubt creeping in... "Am I even cut out for this?" Then everything changed with what I learned the from Travis. Instead of building audiences... I started renting them. Over the last couple years, here's what that's looked like... Multiple $20K-$50K campaigns working just a few hours a month. $100K+ campaigns while others stress about content calendars. My biggest win? A $1.2M campaign. All by finding audience owners with a monetization problem. They've got 10K, 50K, 100K people who trust them... But they can't consistently turn that into revenue. So I show up with the solution. I handle everything - the offer, positioning, emails, follow-up, close. They press send. We split the money. The beauty? You don't need every deal to work. Do two campaigns per month and you only need one to hit. With our giving funnel, I can plug in dozens of potential partners and within days they're asking what's next. No more slave to the algorithm. No more posting into the void. Just access to audiences that already exist and money when you want it. Want me to show you how I structure these deals?

So I am not a great copywriter, nor do I wanna be one. I want to have a load of fun and make some money then go chase my kids around. I have a partner in the fitness space, big influencer big audience, good offer. I was tasked with promoting the last email offer. So instead of just firing out some emails I used the LOD workshop skills, I fired out some IOI's and then got all the replies, threw some Taylor Swift of and started going through them. The gold that came out of that… I'm still using it now. Ideas for posts. Angles for offers. The exact words they use when they're stuck. It just kept giving. The campaign landed the way it did because of that bit. Not because of the emails. Not because of the offer structure. Because I knew exactly what they wanted before I wrote a single word. When you know that… writing becomes almost easy. You're not guessing what to say anymore. You're just saying back what they've already told you. Do you do this before you run a promo? Or do you go straight to the campaign?

Any time I’m not making the money I want… It’s rarely because I don’t know enough or I need another framework. It’s usually because I’m not making enough offers. Simples. I can cook up an offer in a few minutes using the 5 Ps: • What’s their present pain? • What are they doing/not doing right now? (old plan) • What would be easier/faster? (new plan) • What’s it costing them to stay stuck? (price) Then I put it in front of people who are actually feeling that pain. If they buy? Great. I deliver. If they don’t? Great. I adjust. But nobody can buy what I never offer them. And if I’m honest… When revenue dips, it’s usually because I’ve focused more on “being helpful” instead of being useful. Helpful feels safe. Offers feel exposing. So let me ask you something simple: How do you actually like to work with your people right now?