Last night something interesting happened.
A friend of mine ran a quick auction in her FREE community.
She had… maybe 55 people in there.
She offered a license to one of her old courses.
(One that’s quietly sold 900+ spots over the last couple years.)
Then she did something very unsexy.
She said: “Bidding starts at $1.”
That was the auction.
Just over 2 hours later:
– One person had paid her $1,029
– The post had 249 comments
– People were openly saying what they’d pay
– Lurkers suddenly had opinions
– And new people started joining just to watch
This morning that little community is at nearly 100 peeps.
Now… the $1,029 is nice.
But that’s not the thing.
The cool thing is what she actually has sitting in front of her.
Those comments weren’t “engagement” but are people saying:
“I want to license your stuff.”
“I’ve got cash.”
“And this is roughly what I’d pay.”
Those are ready-to-buy-now leads.
So while everyone looks at the $1k and goes
“cool, quick win”…
She’s about to make more than that over the next few days just by sorting and sifting through the bidders.
She knows exactly:
– who’s interested
– who has money
– and roughly their budget
All from one post.
Anyway… watching this play out made me realise how differently people look at this stuff.
Some folks see it and go,
“Yeah, Chris I already know all about auctions.”
Some think,
“Huh… that’s interesting.”
And some think,
“That’s dumb. I’d never do that.”
So I’m curious…
Where are you?