Good reminder · LeadCapture HQ

John Porini

3d • 🔥 Lead Gen Strategy

Good reminder

Saw this from: Inman this week: stop expecting a top-of-funnel Meta lead to act like a Google search lead.

Different jobs. Meta builds pipeline. Google catches hot intent.

Match form, nurture, and follow-up to the channel.

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This brings up a really good point and three mistakes I see.

1) To many people jump to Meta. They struggle. Meta does work and there are examples of people being very successful with it. But meta isn't the only game in town.

2) Treating Meta like a high intent search channel

3) Ignoring channels where there's a ton of existing demand.

To share an example:

Earlier in my career I joined a small startup that went from $0 - $4M ARR and we never touched Meta.

Paid search drove most of the early traction until we hit a wall. I ran their Google Ads... we hit a wall around $4M ARR. That's when we started experimenting with other channels.

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Good reminder