I've been testing ChatGPT ads over the last few weeks and here's how I feel. - HUGE Potential - ... BUT right now I'm giving it a big 👎 with the potential for it to switch to a 👍 What I found - Compared to Google paid search, the CPL is 2-4X lower... seems great, right? CPC is also about 2-4X lower - But most leads are low quality. Google paid search has produced actual revenue I'm having no issue getting traffic and clicks from ChatGPT ads, but here's the biggest problem. I have no idea what's driving the traffic and clicks. So I can't figure out how to improve lead quality to match my ICP. With google, I can open up a search term report and actually see and fine tune and optimize to bring down my CPL and bring up the ROAS. But with ChatGPT, I feel like I'm flying blind. So for now, I'm kinda of at a fork in the road. I want to continue with ChatGPT ads just because I think it's interesting. But at the same time, it feels like a distraction until they provide deeper insights and more views into what's driving clicks. So for now, I've paused and I plan to switch most of my focus back to Google (and eventually some Meta) while keeping at eye on their platform. I want to see if they develop it... or if it's just a money grab before they go public. I'm seeing a lot of hype from influencers out there, especially on YouTube, but the red flag for me is that these are the same people selling courses. I still think the potential is huge and we're going to keep building out tracking features for their platform, and that alone might drive me back. I'm really hoping they find a way to provide deeper insights soon. EDIT FOR ANYONE WHO DOES TEST IT Here's what someone suggested: "I think the easiest way to optimise might be to follow the old PPC SKAG model: make hundreds of ad groups, each with keyword-level instructions ("only conversations a{insert topic}"), state or city targeting, and specific ad copy, then tweak from there." This is something I did not consider. SKAGs for chatgpt ads. Pretty smart approach. You still have to trusted that their AI is delivering ads to the right people, but could be a good way to test.

Fun little test that produced a winning variant that will amount to thousands of dollars per month in additional leads captured. The test? We added a little spinny thingy right before the final step where we ask for the lead's contact information.

You might need to grab some coffee for this one because it's a long list of updates with a long video. We've been heads down in a mad dash through March - April to knock out as much as possible in our roadmap. This update shares everything that's new over the last 30 days. Here's the video: I apologize that I don't have chapters in the video to make it easy to jump through, I have no time to figure out how to do that and I have to rush out to a t-ball game in a few minutes. But I did have AI attempt to timestamp the key sections somewhere at the bottom of this post. https://youtu.be/4sNF80Jg4Io In the video I break down every new feature and enhancement shipped end of March into April 2026, including Funnel Subpages, Lead Playback, URL pre-pop, relaunched AI-assisted A/B Testing, and a full roundout of tracking and attribution integrations. What's new: • Light Mode across the entire builder • AI Copilot Builder, rebuilt from the ground up (conversational, industry-aware, smarter field and page recommendations) • New page builder components including pill designs, social proof badges, and image modules (global or per step) • Multi-column field layouts for single-step forms • URL pre-pop via UTMs, including address fields • Calendly integration rebuilt with full field pass-through to reduce friction on Calendar steps • AI-Assisted A/B Testing with AI-generated hypotheses and analysis • Lead Playback: session recordings for every lead, with PII masking and public playback URLs • LeadProof (experimental): cryptographic lead integrity ledger with tamper-proof sealing and a shareable proof page. Blockchain and zero-knowledge proof integration in progress. This is more of a fun side project that we've been building for awhile as we look at ways to integrate some of the privacy-first blockchain tech into the system to create a 'Trust Layer' • Tracking & Attribution roundout: Meta CAPI enhanced matching, Google Tag Manager, Google Ads conversion tracking, TikTok pixel integration

I think we're onto something big here, and just want to share a view into what's coming next week. One of the biggest gaps that I think Next Gen has is the fact that you can't really create pages beyond just the main funnel page/quiz form. To create a thank you page you have to clone the current funnel, hide the form, etc. It's a workaround, but I've always felt there could be a better way. And in my head the solutin has always been to created 'nested pages' within the funnel. Like sub pages. So we set out to solve that a few days ago, incorporate an idea that I have for 'Sub Funnel Pages' - think of them as Child Pages of the main Parent Funnel. How it works, starting possibly next week: - Go into your main funnel and create a 'sub page' - Either clone it from your existing funnel or create a blank 'thank you page', 'lead upsell page', 'lead dq monetization page', or any other page you can think of. - Go into the main quiz and set you're redirects to these pages - this is where things can get pretty crazy. You can set conditional redirects to custom thank you pages and sub pages based on responses. Some use cases 1) Increase pick-up rates. Build a custom thank you page with your buyer's branding and a click-to-call button so the lead connects before they go cold. Pair this with a response back from a lead distribution tool and you can create very personalized than you pages 2) Monetize disqualified leads. Drop an offer wall with affiliate links so the leads you can't sell still generate revenue instead of hitting a dead end. 3) Chain funnels together. Route a lead from one funnel into another to capture for a second offer. One visitor, multiple monetization paths. 4) Monetize qualified leads further. Present relevant offers to qualified leads post-submission while they're still engaged and in a "yes" mindset. This opens up the door having a full lead gen site built on LeadCapture and I think it's a core missing piece to rounding out how funnels are built in the platform.

Quick preview before I wrap up for the day... Cancel your hotjar and session recording subscriptions!! We're getting close to launching session recording inside of LeadCapture. This will be game changing for CRO audits and compliance and will be included in all plans. We'll probably wrap the session recording URL into our LeadProof feature as well. Expected ETA for this is next