Saw this post and thought it was interesting. I know ReCaptcha is terrible, but this sums it up. Basic AI models and human bot farms slice through it like butter

Saw this from: Inman this week: stop expecting a top-of-funnel Meta lead to act like a Google search lead. Different jobs. Meta builds pipeline. Google catches hot intent. Match form, nurture, and follow-up to the channel. --- This brings up a really good point and three mistakes I see. 1) To many people jump to Meta. They struggle. Meta does work and there are examples of people being very successful with it. But meta isn't the only game in town. 2) Treating Meta like a high intent search channel 3) Ignoring channels where there's a ton of existing demand. To share an example: Earlier in my career I joined a small startup that went from $0 - $4M ARR and we never touched Meta. Paid search drove most of the early traction until we hit a wall. I ran their Google Ads... we hit a wall around $4M ARR. That's when we started experimenting with other channels.

In this 4 minute video, I'm breaking down how I rebuilt one of Rocket Mortgage's funnels in about 15 minutes using LeadCapture MCP + Claude. It even built in a custom calculator! And I have to admit... I didn't really see the point in MCP/building in claude until enough people started asking for it. When you see a pattern... you need to stop what you're doing and pay attention. That's what I did. And WOW... the level of efficiency unlocked is absolutely mind blowing. And now that I'm using Claude + LeadCapture, I'm all in and I see the bigger picture here of where all this is headed. AND I'm becoming more convinced by the day that giving agents access to tools like LeadCapture via MCP is game changing.... and it's the future of where things were headed. Even if only a small % of the world even knows what MCP is. In the video you'll see I got pretty close. It's not a 100% model clone, BUT THAT'S NOT THE POINT. The point is NOT to let Claude go nuts and control the entire strategy. It's to speed things up, get us like 80% of the way there, then add our own creativity and unique spin on things as humans. It can't really replace creativity. But it can make us faster... it can give us access to data, and he can help us refine/adjust our strategy, see gaps, and get closer to getting it RIGHT the first time around. That's what I love about this. And the fact that this has access to 70+ tools and lessons from close to 1B impressions makes it better than anything out there (in my humble opinion). To give you an example.. imagine I'm in mortgage refi in the US market. In about 20 minutes I could: - Find the top players in the space running meta or paid search - Feed their funnel to Claude and have it analyze what they're doing right/wrong and we we could do better - Connect to LeadCapture and based on what we discuss have it build something similar, but better - Bring in other tools like lead validation, real time prop enrichment and so on to blow it out of the water

I discovered something this week that changed how I’m thinking about SEO, LLM traffic, and Directories... yes I said it... good old directories. Now before it sounds like I jumped in a time machine here... let me explain, and I'll work my way to the point. First some context: I created a property in the personal injury space with a friend who's an attorney. We built the site lasta few months back, plugged into Juiced for lead distribution and the plan was simply to drive traffic, send him some leads and sell leads that he doesn't want, then maybe scale. Then the summer hit. Then I got busy with a million things with LeadCapture, and he got busy with well... being a lawyer. And we barely touched it (hoping to pick back up one of these days)... ... anyway, now to where it gets interesting. The site includes a directory (I'll explain why this matters in a moment). It's full of local firms and attorneys and pretty basic, but structured and setup to rank in Google. A few weeks ago I opened GSC and noticed a ton of impressions and some traffic. "wow... interesting signal.." I thought. So spent a few hours optimizing the directory pages, the site, etc... thinking that everything I was doing was just for SEO. Got busy, then a lead came in last night.... ... from ChatGPT of all places. Not the best lead... but a lead. Another signal. So I took another look at GSC and realized something that's kind of blowing my mind... My first assumption was pretty simple: SEO is starting to work, Google is sending traffic, and ChatGPT must have picked up the site somewhere along the way. But when I dug into the Search Console data, I noticed something much more interesting. A meaningful chunk of the search activity looked less like normal human searches and more like AI assistants trying to verify information. Very specific queries. Names combined with exact pieces of business information. The kind of searches you could imagine an AI system making when it wants to confirm a fact before answering someone.

Saw this ad from Rocket, using debt consolidation calculator. Just wanted to share an example since LeadCapture now supports these types of funnels