If you've been struggling to inbox to Google mailboxes lately... you're not alone. Over the past month, Google dropped a series of updates that have absolutely CRUSHED cold email deliverability. Legacy panels went down, and reaching Google inboxes became nearly impossible. In this video, I sat down with Tony Baltadano (Mission Inbox founder & our Insider deliverability coach) to break down: ✅ What's ACTUALLY happening with Google's new spam filters ✅ Why engagement rate is now MORE important than ever ✅ Google vs Microsoft vs SMTP - what's working right now ✅ The 3-month mailbox rule you NEED to know ✅ Copy changes that are getting replies in 2024 ✅ How to filter out Google recipients (and save your campaigns) ✅ Tests we're running with AI-generated emails ✅ The truth about warm-up settings (hint: crank it to 80-90%) This isn't just theory. These are real tests from agency owners and infrastructure providers who are in the trenches every single day. If you're seeing 0% inbox rates to Google, your reply rates tanking, or you're just confused about what to do next... watch this video. The good news? This has happened before (remember Microsoft in 2023?). We adapted then, and we'll adapt now. Drop a 🔥 if you're ready to fix your deliverability!

Huge shoutout to @Jonathan Garces today - thanks for everything you do for this community. Your coaching sessions, your patience, and the way you jump in to help members with real, actionable guidance has made a massive difference here. We appreciate you, Jonathan. Wishing you an amazing year ahead!

Most startups don’t have a lead problem - they have an ICP problem. And the fastest way to fix slow sales is to target people who actually buy. Here’s a simple framework to pick an ICP that converts, not just one that “sounds right” in a pitch deck: 1. Start with behavior, not demographics Titles, industries, and company size don’t determine who buys. Look for: - Teams already spending money on similar solutions - Pain intensity (not theoretical pain) - Clear urgency or deadlines People who feel the pain today buy faster than people who “should” need you. 2. Identify your “high-signal moments” There are specific triggers that make your offer immediately relevant. Examples: - A new product launch - A compliance requirement - A hiring freeze - A change in leadership When you target leads right after the trigger, conversion doubles. 3. Study your fastest wins not your biggest accounts Your best ICP is hidden inside your easiest closed deals. Ask yourself: - Who replied quickly? - Who closed fast? - Who has renewed or expanded? Patterns here are gold. 4. Prioritize wallet, not logos A “dream logo” that never buys is a distraction. Choose segments with: - Budget ownership - Clear buying authority - A proven history of paying for similar tools Vanity ICPs kill pipeline. 5. Narrow until it feels uncomfortable If your ICP fits everyone, it sells to no one. A real ICP should exclude 80–90% of the market and make the remaining 10% ridiculously easy to win. An ICP isn’t about who could buy. It’s about who has the highest probability of buying from you right now. Get that right, and every part of your go-to-market becomes easier. What part of ICP do you find most challenging?

I used to waste 10+ hours every week manually sorting emails. Today I'm sharing the AI automation that cut that to zero for FREE. Most people know they should automate their inbox, but get overwhelmed by the setup. So they either keep sorting manually, try basic filters that don't work, or give up after the first attempt. This Email Inbox Assistant includes: → Complete N8N template (import ready) → Step-by-step video walkthrough → Pre-configured GPT-4 categorization → Knowledge base training system → Auto-labeling for 6+ email types I built this for my own business after drowning in 200+ emails daily. It checks for new emails every minute, categorizes them with AI, and routes them exactly where they need to go. The automation handles: - Important emails that need replies - Urgent notifications (marked in red) - Group chats (auto-archived) - Cold emails (tagged and filed) - Promotions (out of sight) Setup takes 10 minutes. Saves 10+ hours per week. Comment "INBOX" below and I'll send you the template + full walkthrough.

Let me say that again: Seventy-two euros. Total. And I’d already spent €48.24 of it on cold email tools, betting on myself when I had almost nothing left to bet. I’m in Greece. No safety net. No rich parents. No backup plan. Just me, a PC, and this belief that I could build something real. For two years I was grinding, trying business models, failing, learning, repeating.I made some money here and there… but nothing scalable.Nothing predictable.Nothing that felt like a real breakthrough. I was tired of duct-taping YouTube information together and praying it would somehow become a system. So I did something uncomfortable: I booked a clarity call, not because I had the money, but because I needed some direction. On that call, here’s what hit me: I had been trying to sell an outcome I hadn’t achieved yet. I had an offer about “scaling businesses to $50K/month”… but I'd never scaled anything to $50K/month myself 🤦‍♂️ @Ian Kirk didn't sugarcoat it. He said: "That's difficult, man. Just to be completely transparent." And honestly? I needed to hear that. → That was a punch I needed. He broke down exactly what I was doing wrong: → No clear ICP → Overcomplicating my offer → Building a job, not a business. Then he told me something that I've never heard before in those 2 years: “Never state your price first. Let them tell you what the outcome is worth.” And something stuck in my mind " You don’t win by collecting more free information. You win by collapsing time and learning from people who’ve already walked the path." I left that call with something better than money: ✓ Clarity ✓ Direction ✓ A simple plan ✓ A system to master ✓ And a reason to stop drifting Since then, I’ve gone all-in on what actually moves the needle. → Everything I’m building right now comes from that decision. If you’re sitting where I was, low on money, high on ambition, wondering if you should bet on yourself… This is your sign. One conversation can shift your entire trajectory.