If I hired you as CMO for my PR agency and gave you 5 minutes… What cold email would you write? Most people default to something like: "Hey [Name], we help people get more exposure for their brand/get featured in Forbes/etc. Interested?" That’s exactly what we used to send too. And our reply rates were trash. So we stopped pitching PR. Instead, we flipped the role completely. We stopped reaching out as marketers and started reaching out as journalists. Same inbox. Totally different psychology. The message shifted from: “Buy our service” to: “We’re covering a story.” Example: "Hey [Name], we're working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins?" That one change removed resistance instantly. They’re not thinking: “What do you want from me?” They’re thinking: “Why me?” And the numbers backed it up: • 1.26% reply rate (vs ~0.6% industry average) • 67.6% positive replies** (2 out of 3 responses were warm) • $141K closed from a single campaign When they got on the call, we actually talked about them. Their story. Their positioning. Their goals. Rapport was already built. The PR pitch came naturally. The real lesson: Most industries get stuck doing the same thing… …and then wonder why results flatten. “Industry average” is average for a reason. Everyone’s zigging the same way. We zagged. Took market share. And when this stops working, we’ll zag again. That’s the game. Take this framework and ask yourself: 👉 How could I reposition my outreach so it doesn’t feel like a pitch at all? Or let us do it for you. Comment “Strategy” and we’ll show you how we’d structure this for your industry and campaigns.

I didn’t plan this video. No fancy edits. No script. But I had to hit record. There’s a new AI tech blowing up right now and unlike most hype cycles, this one is actually dangerous (in a good way) if you’re an online business owner. In the last 7 days, I’ve been using an open-source system that has quietly become: - My executive assistant - My developer - My designer - My project manager - My internal ops layer It texts me. Emails for me. Books meetings. Manages Slack. Tracks tasks. Builds apps. And gets better every single day. This is not another AI agent demo that skips the hard parts. In this video, I walk you through: - What this tech actually is (and what it replaces) - The exact setup I’m using - How I gave it its own email, calendar, iMessage, and Slack access - How to turn it into a real “employee,” not a toy - The security mistakes to avoid And lots more! If you’re busy, scaling, or drowning in admin work… This will feel like cheating. 👉 Watch the video now I’ve put together a full setup guide + checklist to avoid the common traps. Comment “Guide” and I’ll share it.

I have a Bonus Gift for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Join the New Members Clarity call every Friday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full Masterclass. ✅ Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - Review Rules & Community Guidelines Click Here

Hey guys, just finished a copy sequence, which I'm planning to launch soon, but I'd love a sharp feedback from anyone actively running cold email for agencies or selling services in ecom first. ICP: DTC Apparel ecommerce brands in the $1-$10M ARR range using shopify What I'm selling: Email lifecycle system for DTC apparel (capture - welcome - flows - campaigns) Email 1 sl: quick question about {{CompanyName}}’s first visit {{FirstName}}, Quick q: {{observation}} (e.g. “on {{CompanyName}}, the first thing I see is an email capture that doesn’t give first-time visitors a clear reason to opt in.”) Is that intentional for first-time visitors? {{accountSignature}} Email 2 sl: first-visit capture vs paid retargeting {{FirstName}}, Reason I’m asking: for apparel, the first session is usually the cheapest moment to turn paid visits into owned audience. If visitors leave without opting in, you’re mostly relying on retargeting (more spend) for a second shot. Are you optimizing more for brand-clean UX, or higher first-visit capture at the moment? {{accountSignature}} Email 3 sl: 15–25% of first-time visitors opt in {{FirstName}}, We helped one apparel brand tighten first-visit capture, pushing popup signups into the ~15–25 percent range. Over the same window, email-attributed revenue stayed consistently strong month to month (Klaviyo tracking), and total monthly revenue grew from ~5.8k usd to ~21.1k usd across 4 months. Want me to send a 2-min Loom showing the 3 changes? {{accountSignature}} Email 4 sl: paying twice for the same visitor {{FirstName}}, If you’re happy with current capture, ignore me. When visitors leave without opting in, you’re paying to acquire that attention again. That’s why {{CompanyName}} stood out when I checked the first-visit experience. If it’s not a priority at the moment, totally fine. If it is, I can send a quick teardown + the exact popup/welcome setup we’d test first. {{accountSignature}}

If you’re using HighLevel + Instantly, you’ve probably dealt with this: Leads reply in Instantly… but HighLevel has no idea. Statuses get updated in one tool. Sales works from another. Someone exports a CSV. Someone forgets. Now your funnel data is wrong again. That problem is finally gone. You can now connect HighLevel and Instantly to sync leads in both directions. That means: - Contacts flow from HighLevel → Instantly - Key Instantly events automatically push back into HighLevel - Positive replies - Status changes No more manual exports. No more duct-taped workflows. …it’s all visible inside HighLevel in real time. This is a big step toward cleaner CRMs, better handoffs, and less operational mess. You’ll find it under: Instantly → Automations → HighLevel 👉 Setup guide is available here. If you’re running outreach at any real scale, this one’s worth setting up.