8d • General discussion 📣
Need Guidance for First Campaign
Hey everyone,
I’m preparing to launch my **first outbound campaign** and would really appreciate some guidance from people who have already done this.
**Goal:**
Close my **first client ($1–1.5k/mo)** so I can reinvest and join **Insiders**.
**My current system looks like this:**
• 5-step cold email sequence
• A/B testing two angles
– Lead magnet (Referral Dependency Snapshot)
– Direct conversation email
• Speed-to-lead auto acknowledgement (within ~5 minutes)
• If they request the snapshot → I send a **1-page analysis**
• If they don’t book → a **6-email follow-up sequence over 3 days**
• Booking via **Cal.com**
• **2 email + 2 SMS reminders**
• Short **selfie video reminder before the call** to increase show-up rate
Basically trying to build a **simple outbound pipeline system** for small B2B firms.
---
**The two niches I’m considering right now:**
1️⃣ **Management consulting firms (3–10 employees)**
Reason:
• High-ticket services
• Often rely heavily on referrals
• Could benefit from predictable pipeline
2️⃣ **Marketing / PPC agencies**
Reason:
• Already understand lead generation
• Easier to explain ROI
• One new client usually pays for the service
---
**My main goal right now is not scaling yet — just landing the first client and proving the system works.**
So I’d love to ask:
• Which of these niches would you focus on for a **first client**?
• Are **management consulting firms** viable for outbound at this size (3–10 employees)?
• Or are **marketing agencies easier to close early on**?
• Is there **another niche you’ve seen beginners succeed with faster?**
Really appreciate any feedb
ack from people who have already run campaigns 🙏
2
3 comments
Need Guidance for First Campaign
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