Since things slow down this week, I figured I’d share something practical - no pitch, no pressure. This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day. Nothing fancy. Just what consistently works. Follow-ups (this is where most people mess up) Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks. Not: • 2 emails in 12 days • 10 emails in 5 days The sequence that keeps showing up across industries looks like this: Email 1: Text only. No links. No tracking. Emails 2-5: Short follow-ups. One link max. Timing: Business hours in the prospect’s timezone. That’s it. This simple structure runs behind almost every campaign I launch. Reply management (equally important) I stick to three rules here: • Don’t forward replies to another inbox - it hurts deliverability • Use saved snippets to reply fast (speed matters more than perfection) • Tag interested leads immediately (tools like Instantly handle this well) And one thing I learned the hard way: set all of this up early. Trying to organize replies after volume ramps up gets messy fast. Christmas week is a good time to clean this up - before January traffic hits. Comment “Insiders” if you want to go deeper on similar actionable strategies while things are quiet.

As we close out 2025 and step into 2026, curious to see where most people are stuck. Your votes will help shape what we share next in the community 👇

Here’s What You MUST Do to Stay Safe 💥 Google nuked thousands of inboxes. Panic everywhere. But here’s the truth: Cold email isn’t dead. It just evolved. I just finished rebuilding our entire infrastructure after the recent shutdowns, and here are the new cold email commandments to survive 2026: 📉 No more custom tracking domains 🧠 Avoid Google OAuth fingerprints 📪 Reduce daily send volume (under 20 emails!) 🛡 Use Instantly’s AI features: Skip hostile leads, block spam traps 💡 Consider diversifying with SMTP providers like Mailin & Mission Inbox 🎥 I break everything down in this must-watch video Get your new mailboxes set-up here. Access to my software savings.

Checking in to see if ReachInbox is working properly for anybody here by now (August). Is it working for yourselves and your clients' accounts?

If I had to rebuild everything tomorrow, these two tools would definitely make the cut. Most of the leverage comes from tool decisions made early - especially CRM and outbound. Once those two are right, everything else compounds. When they’re wrong, teams spend months duct-taping workflows together. After testing dozens of platforms over the years, only two tools have survived every scale phase we’ve gone through. 1) CRM: GoHighLevel GoHighLevel works because it reduces surface area. Instead of juggling: • Scheduling • Forms • Funnels • Automations • Client reporting …it centralizes everything in one environment. Fewer handoffs. Fewer failures. Easier scaling across teams and clients. This is why most serious agencies eventually converge on GHL - not because it’s flashy, but because it’s stable under pressure. 2) Cold Email: Instantly Outbound lives or dies by deliverability and iteration speed. Instantly wins here because: • It’s built for multi-inbox scaling • Warmup is native, not bolted on • Personalization workflows are practical • Product velocity is miles ahead of competitors Most tools try to look innovative. Instantly actually ships. You don’t need more tools. You need fewer tools that don’t break when volume increases. That’s the difference between systems that look good in demos and systems that survive real usage. Comment “Stack” if you want to see a full list of the tools I use to run my companies.