I have closed my first deal in two months using only 3 domains and 9 mailboxes doing this

Jan 17 (edited) • Wins 🏆

I hope the post is not too long but I want to share my process without having experience in sales, marketing, or any related career since I am an economist.

Thanks to

and everyone who has helped me in the community by responding to other posts and comments, it has been fundamental to achieve this.

🧠 Education

I have spent the previous two months before founding the agency educating myself a lot:

I have seen many videos.
I have read a lot.
I follow many expert people on the subject on LinkedIn who give you free daily tips.
Communities like this one created by
@Jay Feldman

✉️ Process of setting up the cold email system

First and most importantly, I have correctly configured the DKIM, DMARK, and SPF codes for the domains.

I have defined a single niche and have concentrated all my energies on this one.
I have defined an ICP taking into account:

Country

Industry

Sub-industry

Job position

Number of employees in the company

💬 Meetings

I have spent two months sending emails only to people in the defined niche. Once people started responding I started having a lot of meetings.

It is hard to take all the calls because not many are ideal clients but it is where I have learned the most about:

Pain points of companies.
Problems they have had with other agencies.
Strategies that they have used and that have not worked for them.
How to improve the offer you can make regarding the price.
I have lost the fear of talking to C-level and manager-level people.
I have acquired business skills that I didn't even know I had.
I have no experience in marketing or sales, but as I had more meetings my level of confidence increased and that made me look like an expert on the subject.

🗣️ Pitch

In this process of meetings I have been improving my pitch, initially, I did not tell them that the agency was new. However, I then approached this issue as a strength, mentioning that it is an opportunity for the client since they would not be another client on my list and that my success depends on the success of my clients so I was going to focus all my energies on making them a successful campaign.

🤝 Deal

In any part of the world, it is difficult to generate trust in someone who does not know you, especially if you do not have success stories, now multiply that by 1000 if you live in LATAM. However, no one is going to work for free, so the deal I made them was as follows:

I only charge them a one-time setup fee and commissions per result, so this commission only applies to deals in which the client closes with the leads provided.

Commissions are tiered based on the value of the customer's ticket to compensate for tickets that may be low.
The payment of the installation fee is divided into three parts:

1️⃣The first when starting activities to install the entire cold email system

2️⃣A second installment at the beginning of the second month but if at the end of the second month I don’t make at least one appointment for the client, the second payment will be postponed until the first appointment is made.

3️⃣The third payment at the end of the third month, but if at the end of the third month, I don’t make an appointment, the last two payments will not be due.

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