I have closed my first deal in two months using only 3 domains and 9 mailboxes doing this
I hope the post is not too long but I want to share my process without having experience in sales, marketing, or any related career since I am an economist. Thanks to @Alan Bell, @Alison Boyle, @Jamie Busby, @Kunal Balgotra and everyone who has helped me in the community by responding to other posts and comments, it has been fundamental to achieve this. 🧠 Education I have spent the previous two months before founding the agency educating myself a lot: - I have seen many videos. - I have read a lot. - I follow many expert people on the subject on LinkedIn who give you free daily tips. - Communities like this one created by @Jay Feldman ✉️ Process of setting up the cold email system - First and most importantly, I have correctly configured the DKIM, DMARK, and SPF codes for the domains. - I have defined a single niche and have concentrated all my energies on this one. - I have defined an ICP taking into account: Country Industry Sub-industry Job position Number of employees in the company 💬 Meetings I have spent two months sending emails only to people in the defined niche. Once people started responding I started having a lot of meetings. It is hard to take all the calls because not many are ideal clients but it is where I have learned the most about: - Pain points of companies. - Problems they have had with other agencies. - Strategies that they have used and that have not worked for them. - How to improve the offer you can make regarding the price. - I have lost the fear of talking to C-level and manager-level people. - I have acquired business skills that I didn't even know I had. - I have no experience in marketing or sales, but as I had more meetings my level of confidence increased and that made me look like an expert on the subject. 🗣️ Pitch In this process of meetings I have been improving my pitch, initially, I did not tell them that the agency was new. However, I then approached this issue as a strength, mentioning that it is an opportunity for the client since they would not be another client on my list and that my success depends on the success of my clients so I was going to focus all my energies on making them a successful campaign.