I have a potential client. They only work with companies, more than 1k+ employees....
(mostly enterprise clients)
And they're looking to explore cold email channel.
I know how to bring people to sales call for small and medium size business through cold email....
But does cold email work on enterprise side? (I guess emailing to department head will be the way than founder or ceo)
My guess their TAM will mostly be under 30k companies globally....
Their offer is also good for cold traffic. Solid case studies as well.
Is cold email good in this case?