Coaching Call Feedback w/ Jonathan Garces

"Dude...once you learn cold email, you can launch any offer, any business, any idea... I launched my podcast agency within a week and knew it was a hit because I ran a campaign and got a ton of people applying the next day." -

@Jonathan Garces

I was one of the fortunate (and very appreciative) ones who won the 15k celebration coaching gift. Most of those who've interacted with me in the community know that I am pretty new to Cold Email campaigns. I am learning as much as I can about this way of outreach.

Jonathan dropped some serious knowledge bombs about this, and I've got to tell you that I have been doing email wrong - it's not about spraying and praying with your outreach. Niche vs. general. WITH the right systems...

Here are my key takeaways from the call with Jonathan:

(Please note: This coaching call was specifically for the staffing/recruitment industry)

Market Segmentation Approach:

Segment target audiences as granularly as possible
Don't write generic messages trying to reach everyone
"When you speak to everybody, you're speaking to nobody" - JG
Focus campaigns on specific industries/roles where you've had success (What roles have we placed well)

Data-Driven Strategy:

Use ChatGPT to break down job titles and roles - Fine-tune your ICP based on the research here
Research which titles are most in demand
Focus on markets where data is easily accessible
Consider volume requirements - need enough potential targets (Use Apollo technique)

Campaign Development:

Research what roles are most common in target industries
Use actual placement experience to inform messaging
Name-drop relevant titles in opening lines - be very specific to their language
Focus on staffing niches with good margins

Industry Focus Advice:

For recruitment, narrow down to specific sectors (e.g., biotech vs general finance)
Look for industries that need volume hiring
Match your service capacity to client needs
Consider company size and hiring velocity

HIGHLY, recommend you connect with Jonathan if you need more tailored approach for Cold Email Coaching. He did not have a "I know more than you cocky attitude" but a "Hey, tell me where you're at" and he'll help you get where you want to go attitude.

Overall, great coaching call and I know have a MUCH CLEARER direction on where I need to start.

Alright - here's where the accountability comes into play...

Here are my public accountability steps based on the coaching call:

I will watch Jay's 4-hour masterclass on YouTube (You can too here!)
If it makes sense, then I'll join the "Insiders program" for more intentional approach
If everything makes sense I'll focus on getting campaigns live within 2-3 weeks
If everything doesn't make sense, I say F it and take
@Ian Kirk
's advice on going the DFY route

If you see this post in a couple of weeks... feel free to call me out to see where I am at...

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