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LandMan Q&A / Deal Review is happening in 45 hours
Is “more leads” always the answer?
Wrong. Most land investors are drowning in garbage leads that clog up their pipeline and waste time. One of my private coaching clients recently hit 61 leads with ZERO contracts. I told him: “If your KPIs are broken, your whole business is chaos.” Here’s what that chaos looked like: - 61 gross leads from 30,000+ texts - Only 10% were qualified - Offers made? Minimal - Contracts? Zero Why?Because his texters pushed through low-quality leads with no filters. Most people think the fix is better data or more marketing. Not true. The real fix is accountability: - Track qualification % daily - Aim for 1 qualified lead per 800 texts - Hold 15-minute review calls - Keep speed-to-lead under 5 minutes If you’re not measuring it, you can’t fix it. If you don’t fix it, you’ll keep getting ghosted by sellers. The top 1% of land operators don’t send more texts — they build cleaner pipelines. That’s how you turn chaos into contracts.
From 30,000 Texts to 1 Deal: The KPI Fix That Changed Everything
First month scaling with a VA: 30,000 texts sent, 61 gross leads, 10–12 qualified, 1 contract (buyer lined up). Not terrible, but far from efficient. My qualification rate was under 20%, my texter pushed junk leads, and I wasted time comping low-motivation sellers. I fixed it by creating a qualification rubric, adding a 15-min daily lead review call, and setting a hard KPI: 1 qualified lead per 800 texts. Now the CRM is clean, the VA knows exactly what to push, and I’m only working warm leads. Goal this month: 3 contracts, higher average profit, and no wasted texts—track KPIs and let the numbers show you where the leaks are.
If you’re starting (or struggling to sell) your land flipping business in 2025, you will need to close deals FAST.
To do be able to do that, you'll need a proven system, not hope. In this video, I break down the 9 steps we used to cut our cash conversion cycle by 30%+ and move deals way faster. These are the exact steps my team applies every day to close land deals without sitting on dead inventory. 👉 Watch the full breakdown here: https://youtu.be/oYVv_mglGi8
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