Do I list on the MLS? Do I hire a realtor? Do I add drone footage?
The honest answer: it depends. Here's the framework we use: Every new listing gets a 7-day push on Zillow, Redfin, and Realtor.com. Day one is your highest-leverage moment. List with a bad cover photo and no drone because you're waiting on the pilot and you’ve burned the surge. Three things move a land listing: the cover photo, the first five photos, and the copy. The cover is the click. Zillow shows only five photos before a buyer decides to keep scrolling, so those five need to tell the whole story. Most listings waste all five on near-identical drone angles. Free advantage left on the table. The copy has one job: Answer the questions a buyer is already asking in their head. Does it perk? Is there water? What's the access situation? If your listing doesn't answer those before they ask, you're leaving objections alive. On the realtor question. A bad agent says "I'll throw it on the MLS." A good one has a buyer list, walks every parcel, and follows up for 30 days. I've run the same deal flow through both. The difference is 40-day closings vs. 95-day closings. Same deals. Different system. When a listing stalls, the answer isn't always a price drop. Strong views, weak saves? Photos-or-price problem. Inquiries with no walks? Your agent isn't following up. The funnel tells you the lever. Guessing costs you months. On drone footage: Add it. But don't wait on a pilot to list. A $25 drone photo gets you up same-day to ride the surge. On June 29th, in the Dispo Decoded Workshop, I'm building out the full decision framework. The 4-exit matrix, the CQT broker method, the KPI triage scorecard, and the re-list strategy that reactivates ~30% of stale listings. Live, with real deals from the room. #DispoDecoded Link to sign up: landman.io/dispo-workshop-register