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Weekly Group Q&A Session is happening in 6 days
weekly KPI
Activity this week: ~50 calls/texts across my list. Results: 1 warm lead (owner's actively considering selling, doing my due diligence before I bring him a number), 1 more in follow-up after a voicemail + email (waiting on a reply). Slow week overall — most of it landed over the July 4th weekend, and cold outreach on a holiday just doesn't convert, learned that one the hard way. Didn't push volume those days once I realized it. What I'm fixing next week: staying consistent on follow-ups instead of letting warm leads go cold, and getting back to full daily volume now that the holiday's behind us. Also kicking off research on a second market so I've got a pipeline ready once this list gets worked through. Goal for next week: more reps, faster follow-up on anyone who shows interest, and turn at least one of these into a signed deal.
6/29 - 7/3 KPIs
Total Marketing Sent (how many texts/mailers): 19,229 text sent out & 1 caller Gross Lead Submitted to CRM: 26 Offers Made: 10 Verbal Offers Accepted: 4 Contracted Signed: 1 Projected Profit: $30,000 One Bottleneck: Low offers & low verbal to contracts signed ratio
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6/22 - 6/26 KPIs
Total Marketing Sent (how many texts/mailers): 17,734 text sent out & 1 caller Gross Lead Submitted to CRM: 41 Qualified Leads: 30 Offers Made: 10 Verbal Offers Accepted: 7 Contracted Signed: 2 Projected Profit: $30,000 One Bottleneck: Low offers & having a lot of trust objections we haven't been able to overcome. Hence the low signed contract to verbal ratio. Low offers compared to qualified leads pushed to the CRM as well.
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Weekly KPI Update — June 19–26
- Called and texted approximately 400 property owners - Generated a few warm leads - Preparing to send out two offers tomorrow - Almost finished working through my current county list - Already identified the next nearby subdivision I plan to target Biggest lesson this week: I realized I cannot just choose random parcels and focus only on sending out a high volume of outreach. The quality of the parcels and the demand in the area matter just as much as the quantity. Moving forward, I’m going to be more intentional about choosing properties that have real buyer demand instead of contacting owners just to hit a number. Overall, it was a productive week. I’m continuing to improve my process, finish each list, and move into the next area with a better strategy.
6/15 - 6/19 KPIs
Total Marketing Sent (how many texts/mailers): 21,112 texts sent out & 7,492 cold calls Gross Lead Submitted to CRM: 36 Offers Made: 12 Verbal Offers Accepted: 4 Contracted Signed: 0 Projected Profit: $0 One Bottleneck: Lots of verbal's with no contracts signed over the past two weeks.
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