weekly KPI
Activity this week: ~50 calls/texts across my list.
Results: 1 warm lead (owner's actively considering selling, doing my due diligence before I bring him a number), 1 more in follow-up after a voicemail + email (waiting on a reply).
Slow week overall — most of it landed over the July 4th weekend, and cold outreach on a holiday just doesn't convert, learned that one the hard way. Didn't push volume those days once I realized it.
What I'm fixing next week: staying consistent on follow-ups instead of letting warm leads go cold, and getting back to full daily volume now that the holiday's behind us. Also kicking off research on a second market so I've got a pipeline ready once this list gets worked through.
Goal for next week: more reps, faster follow-up on anyone who shows interest, and turn at least one of these into a signed deal.
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Eric Morfin
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weekly KPI
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