I have a client with a budget of €800 per month. We spend half of it on our regular lead ads. The other €400 he wants to invest in a separate campaign, focusing on a sale they have on their subscription. I currently allocate €200 to awareness ads sending traffic to the website, and another €200 to lead ads, which then direct people to the website as well. This way, we capture their information and can contact them. How would you guys handle this?