This community has has changed my perception, here’s why👇
It’s been an eye-opening few weeks for me. After joining this community, I’ve had a long look at how I’m building my business/brand, and it’s become clear that I’ve been going about it wrong this whole time. You see, because I’ve been in the marketing space for the last 5 years (and a Project Manager for like 10 years before that), I thought I had to build my brand as a "Marketer" or "Sales Expert." The thing is, it never really felt like me. But in the last few weeks, after speaking to a few people (experts in their industry with over 10+ years of experience), I realised something: A whole lot of people in my age bracket (35-45) are really struggling with positioning themselves as an authority. And here I am with all this knowledge, tools, and experience (both successes and failures), not helping my peers. So I’ve come to realise that instead of building my brand as just another marketing expert, I’m better off using my skills to actually help the folks who need it. 2026 and onward is going to be all about helping experts and consultants get that authority they need to survive in this new job market or of they decide to build a side hustle. Happy Holidays everyone 🚀🚀