Now, I’ve built a network of 2,832+ friends And worked on over 100 LinkedIn profiles. But here’s the wild thing I noticed… 93.01%+ of people are making this one mistake. Especially in the Featured Section. Most of you are pinning your top-performing post just because it got likes and comments. But guess what? ✅ Likes ≠ Leads ✅ Comments ≠ Conversions Your Featured Section is not your highlight reel. It's your conversion zone. So if you're not using it to drive people to: Your lead magnet Your newsletter A free resource A case study Or a discovery call link... You're leaving real money on the table. I say this with love: That viral post isn’t building your business. Start thinking strategically. Use the Featured Section like a landing page. Because profile views are free traffic and you’re wasting it. So here’s my quick tip: Before pinning anything, ask: Can this help someone take the next step with me? If not, time to change it. Follow Zubia & Chris Donnelly for more LinkedIn growth tips PS: I’m Zubia Hassan ♛ . I help creators and consultants turn their LinkedIn profile into a client-attracting asset with premium visual identity. Want me to take a quick look at your profile? Drop a “FEATURE” in the comments & I’ll DM you free feedback.

Happy Thursday! After loads of comments about making an area where everyone can find each other, I'm building out a module in the classroom where everyone can connect with each other. On this post, drop the following information: 1. What is your first name? 2. What is your LinkedIn URL? 3. What niche do you create content in? 4. How many followers do you have? 5. Bonus if you want: What city/country are you based in? 🇺🇸 I'll be building a Google Sheet where you can find our entire community. You'll be able to connect, message each other, and build further relationships without having to guess what people do. Reply with these answers and I'll start building! (Feel free to respond to other members as well just to create some convos on this post!) Cheers, Alex

And here’s the hard truth: Most of them don’t work. They look “okay” but they don’t convert. They fail to: 1. Book discovery calls 2. Build trust at first glance 3. Showcase authority 4. Turn profile views into real leads Instead, I see this a lot: 1. Cluttered layouts 2. Generic taglines 3. Weak visuals 4. No CTA at all 5. And on mobile? A total disaster Your LinkedIn banner should be your billboard. It’s your free marketing space. If you’re not using it right, you’re leaving money on the table. A good banner should: ✓ Build instant trust ✓ Make your positioning obvious ✓ Get people to say “I need this person on my team” So let me ask you this: Is your banner actually converting? Or is it just sitting there… taking up space? Because the difference between a coach chasing leads and a coach booked out weeks in advance often starts with… 👉 A high-converting banner that does the talking for you. PS: Want a free audit of your banner? I’ll tell you what’s broken + how to fix it. 📩 Drop a “Banner” in the comments or DM

In a short comment below, drop the following: 1. Where you are from 2. Where you are currently based Very curious to see where everyone is from and if in person meet-ups are possible down the line! Hope you're having a great weekend! Cheers, Alex

Well, I have it. All you need to do is: 1. Go to the search bar 2. Type in your target demog e.g. "founder" 3. Click 'People' 4. Then click 'All filters' 5. Set your location + industry (if applicable) 5. Go to 'Followers of' 6. Click 'Add a creator' 7. Search for, and select a competitor (or industry authority) 8. Click 'Show results' Thats how you can steal other followers and clients 👌 I mean find your target audience 🤝