This is the flow that I watch for: 1. They see a post that speaks to a problem they already want fixed. They have in their mind that that issue is crucial to solve. 2. They click my profile to figure out if I actually know what I’m talking about. Exactly why your branding on your profile should be top-notch. 3. They read my headline, banner, featured section, and recent content. Everything is consistent with my website, content, newsletters, etc. 4. They find a clear next step, usually my newsletter, live content, DMs, or a link to another landing page, offer, you name it. 5. They spend time around my content until timing and trust line up. Once they've done that, they go to the final step. 6. They book a call because the path made sense from start to finish. There was no messy business in between. I’m breaking this down in my LinkedIn Live Masterclass this Friday. You can get the details at https://lnkd.in/edzwAaQ3