Lesson 3.5 from the AI ad localisation course. Here's the full transcript of the video. Transcript Two things keep an AI ad live and safe. Provenance and disclosure. Provenance is your proof. The licence and the provenance record for every person, in every asset. Keep them filed with the asset itself. That's what lets your legal and brand safety teams sign off fast, instead of chasing paperwork. Disclosure is the label the viewer sees. Meta, TikTok and YouTube all have disclosure settings for realistic AI people. Use them every time. Rules change often, so check each platform before every launch. A licensed, disclosed asset is one that stays live. Watch the video lesson in the Classroom: AI ad localisation, Provenance and disclosure on every asset. Real people. Real consent.

Lesson 3.4 from the AI ad localisation course. Here's the full transcript of the video. Transcript A good brief gets a fast yes. A vague one gets questions, or a no. Say who the brand is, what the campaign is, where it runs and for how long. Then the part talent care about most: what they'll appear to say or do. Be specific. Add a reference or a storyboard if you have one. People say yes faster when they can picture it. And declare any restricted category up front. Alcohol, gambling, finance. Surprises kill trust. Complete briefs get fast yeses. Watch the video lesson in the Classroom: AI ad localisation, Briefing verified talent well. Real people. Real consent.

Lesson 3.3 from the AI ad localisation course. Here's the full transcript of the video. Transcript Once you have local faces, the question becomes simple. Which one converts? Treat the face like any other creative variable. Keep the ad, the offer, the audience and the budget the same. Change only the face. Run each version in the same market, at the same time, so the face is the only difference. Why bother? Because creative is the biggest lever you have. Nielsen and NCS research attributes about 56 percent of digital ad sales lift to the creative. And a Taboola study of more than 500 million impressions found a large, clear human face was the strongest trust cue in an ad. So the face matters. But which face works for your market is something only your numbers can tell you. Licensed variations let you keep testing without going back to legal every time. Test, read your numbers, and keep the winner. Watch the video lesson in the Classroom: AI ad localisation, Testing local faces against your ROAS. Real people. Real consent.

Lesson 3.2 from the AI ad localisation course. Here's the full transcript of the video. Transcript Here's the whole flow, from brief to a live ad, in five steps. One. You send a brief. Campaign, markets, channels and term. Two. Verified local people read it in full and say yes. Three. Hyperknown issues a licence and a provenance record for each person. Four. Your studio produces the localised versions, inside that licence. Five. The ads go live, market by market. You keep creative control. Talent keep control of their likeness. Everyone has the record. Watch the video lesson in the Classroom: AI ad localisation, From brief to live: send, consent, licence, swap. Real people. Real consent.

Lesson 3.1 from the AI ad localisation course. Here's the full transcript of the video. Transcript Brands localise almost everything. Language. Offers. Channels. And they test headlines, hooks and CTAs constantly. But the person on screen? That's usually the last thing anyone tests. Because until recently, a new face meant a new shoot. New crew, new location, new budget, for every market. AI has cut that cost. Now one ad can carry a local face in every market. There's one condition. Every one of those people has to say yes. That's the opportunity. Local faces at AI speed, with real consent behind every one. Watch the video lesson in the Classroom: AI ad localisation, Why localised ads win. Real people. Real consent.