2d • Brands and casting
Testing local faces against your ROAS
Lesson 3.3 from the AI ad localisation course. Here's the full transcript of the video.
Transcript
Once you have local faces, the question becomes simple. Which one converts?
Treat the face like any other creative variable. Keep the ad, the offer, the audience and the budget the same. Change only the face.
Run each version in the same market, at the same time, so the face is the only difference.
Why bother? Because creative is the biggest lever you have. Nielsen and NCS research attributes about 56 percent of digital ad sales lift to the creative.
And a Taboola study of more than 500 million impressions found a large, clear human face was the strongest trust cue in an ad.
So the face matters. But which face works for your market is something only your numbers can tell you.
Licensed variations let you keep testing without going back to legal every time. Test, read your numbers, and keep the winner.
Real people. Real consent.
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Testing local faces against your ROAS
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