Provenance and disclosure on every asset
Lesson 3.5 from the AI ad localisation course. Here's the full transcript of the video.
Transcript
Two things keep an AI ad live and safe. Provenance and disclosure.
Provenance is your proof. The licence and the provenance record for every person, in every asset. Keep them filed with the asset itself.
That's what lets your legal and brand safety teams sign off fast, instead of chasing paperwork.
Disclosure is the label the viewer sees. Meta, TikTok and YouTube all have disclosure settings for realistic AI people. Use them every time.
Rules change often, so check each platform before every launch.
A licensed, disclosed asset is one that stays live.
Watch the video lesson in the Classroom: AI ad localisation, Provenance and disclosure on every asset.
Real people. Real consent.
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Tim Nagle
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Provenance and disclosure on every asset
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