2d • Brands and casting
Why localised ads win
Lesson 3.1 from the AI ad localisation course. Here's the full transcript of the video.
Transcript
Brands localise almost everything. Language. Offers. Channels. And they test headlines, hooks and CTAs constantly.
But the person on screen? That's usually the last thing anyone tests.
Because until recently, a new face meant a new shoot. New crew, new location, new budget, for every market.
AI has cut that cost. Now one ad can carry a local face in every market.
There's one condition. Every one of those people has to say yes.
That's the opportunity. Local faces at AI speed, with real consent behind every one.
Real people. Real consent.
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Why localised ads win
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