2d (edited) • Brands and casting
Briefing verified talent well
Lesson 3.4 from the AI ad localisation course. Here's the full transcript of the video.
Transcript
A good brief gets a fast yes. A vague one gets questions, or a no.
Say who the brand is, what the campaign is, where it runs and for how long.
Then the part talent care about most: what they'll appear to say or do. Be specific. Add a reference or a storyboard if you have one. People say yes faster when they can picture it.
And declare any restricted category up front. Alcohol, gambling, finance. Surprises kill trust.
Complete briefs get fast yeses.
Watch on YouTube: https://youtu.be/M8f8as_xOr0
Real people. Real consent.
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Briefing verified talent well
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Learn how real people license their face for AI video, and how brands localise ads with verified, consented talent.
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