Can you still use "near me " to rank?
If you want to show up in local searches, including “near me,” you have to make it painfully obvious to Google where you operate. Google relies heavily on the keywords and location signals it can find on your site, your page copy, URLs, titles, and metadata. If your website doesn’t clearly map your services to real places, Google has to guess, and you’re less likely to rank when someone searches “shoe store near me” or “dentist in [your city].” Try building your site in a simple, granular path: hub → state → city (and even neighborhood if it makes sense). So your main website acts like the hub, then it links down to a state page, which links to city pages, which can link to neighborhood pages, each one using the matching local keywords naturally. Create location-based pages that mirror the way you actually serve people, and link to them from the homepage and higher-level location pages. That internal linking passes some of your homepage’s authority to those local pages, so each city or neighborhood page has a better shot at ranking without needing a ton of external backlinks. This approach is especially useful if you have multiple store locations, because each location page can target its own “near me” searches without competing with your other locations.